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- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the...
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- 01 Mar 2015
- News
Case Study: The Speed of Light
requires some handholding and has historically been populated with would-be national players that lack both specialized knowledge and the ability to respond quickly, this hands-on, engineering-heavy style has been a key differentiator for...
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- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their...
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- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the...
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- 01 Apr 2000
- News
Getting the Message
currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to View Details
Keywords:
Susan Young
- 01 Sep 2017
- News
Case Study: Confidence Builder
differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such...
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- 01 Dec 2009
- News
Alumni Books
The Differentiated Workforce: Transforming Talent into Strategic Impact by Brian E. Becker, Mark A. Huselid, and Richard W. Beatty (MBA ’81) (Harvard Business Press) Many companies spend too much time and money on low performers while...
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- 01 Jun 2015
- News
Screen Grab
Union address in January. YouTube is the biggest, most visible platform for this shorter-form, nontraditional content, but other multichannel networks are springing up to offer a differentiated experience to win viewers. Jason Kilar (MBA...
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Keywords:
Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 01 Sep 2015
- News
The Business of Love
Their how-we-met story is the model—and the marketing—for the company, which launched as a website in late 2014. “We know this works,” says Jess Deckinger. Their love story is one of the differentiators that the Deckingers hope will set...
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April White
- 01 Apr 2000
- News
A Place in the Sun
planet." "There are certain images that come up with five-star service that I just don't like: telephones, swimming pools, valet service," Evanson says from his 500-acre island. "It's a way of differentiating our product, which is...
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Keywords:
Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
that of Kentucky’s established breeding farms, some of which managed over forty stallions. Clay adopted a boutique approach to guarantee personal service for both the owners and their horses, and serve as a point of differentiation to...
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- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
who earned a BS in engineering at MIT, Bai is using her social channels to create a new supply chain for high quality PPE. “You really have to look into the bacterial filtration, particle filtration, fluid resistance, the differential...
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