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- News (330)
- Research (1,203)
- Events (3)
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- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and...
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- 29 Mar 2013
- News
New Life for Old Brands
- 01 Apr 2001
- News
Books: Brand New
by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How...
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- 01 Apr 1999
- News
A Vibrant Brand
whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is "determined to pay back." Clinkscales's...
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Susan Young
- 01 Sep 2003
- News
The Levitt Brand
it gets assigned all the time.” Commenting on the status of globalization today, Levitt views overseas reaction against some American products as validating the notion of globalized markets. “To some people, it looks like a foreign...
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- 01 Sep 2008
- News
The Levitt Brand
skill,” wrote Levitt, citing the railroads as one example of a business that lost its way. “They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also...
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April White
- 01 Aug 2014
- News
Consumer Products Companies are Seeking Less Shelf Space
- 01 Feb 1999
- News
Newman's Own Brand of Charity
Sector, details the 1982 launch and subsequent development of Newman's Own. Based in Westport, Connecticut, the company began as "something of a lark," according to Newman, with two thousand bottles of vinaigrette salad dressing made from his own recipe. He marketed...
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- 26 Feb 2012
- News
Can brand Mallya make Kingfisher Airlines fly?
- 16 Jul 2016
- News
As our gender spectrum blurs, brands fight to keep the lines drawn
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization of brands,” they continue....
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- 22 Oct 2019
- News
Sunday Riley Settles Complaint That It Faked Product Reviews
- 13 Nov 2013
- News
Gender Contamination: Why Men Prefer Products Untouched by Women
- 01 Dec 2014
- News
Instilling Production with Principles
Video Embed The Esquel Group has reduced water consumption at its factories by more than 50 percent in the last nine years. Asia–based Esquel Group is one of the world’s largest manufacturers of high-end cotton shirts, producing about 100 million shirts a year for...
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- 14 Dec 2022
- News
Santa Claus Debates Whether to Outsource Toy Production
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
“And today, we have 250 to 300 products and brands that are properly represented at a store level. We're also starting to develop our own set of products and View Details