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Show Results For
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All HBS Web
(1,846)
- People (7)
- News (330)
- Research (1,203)
- Events (3)
- Multimedia (6)
- Faculty Publications (683)
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- 19 Jul 2023
- News
How to Effectively Market Green Products
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths...
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Margie Kelley
- 01 Mar 2011
- News
Two Kinds of Green
social and environmental concerns into daily operations. In the multimedia case “Burt’s Bees: Balancing Growth and Sustainability,” HBS associate professor Christopher Marquis uses text exhibits and video interviews to show how the small natural View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
“We’re not a brand; we’re a community,” says Traeger Grills President and CEO Jeremy Andrus (MBA 2002). At his Salt Lake City–based barbecue equipment company, and throughout his career, Andrus has made developing company culture an entrepreneurial priority....
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- 08 Sep 2016
- News
Monitoring global supply chains
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 09 Mar 2014
- News
Conflict brews as Keurig tries ‘lock-out’ technology
- 12 Jun 2014
- News
Sales Strategy: Stay Cool, Cute and Exclusive
- 14 Feb 2013
- News
Heinz CEO Who Turned Food Maker Around Hints He Might Stay
- 12 Mar 2014
- News
Old Spice Attracting Women in Gender-Bending Hit for P&G
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind...
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Robert Bochnak
- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended...
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- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- 01 Sep 2023
- News
Action Plan: In Context
Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the...
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- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments...
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- 01 Jun 2023
- News
In Full Flower
At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make sending (and receiving) flowers...
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- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He envisioned himself leading a big,...
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April White