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- 01 Mar 2018
- News
Every Trick in the Book
to the freestanding book superstores, which offered vast selection, including CDs and DVDs, and discounted prices: Borders, Barnes & Noble, and Crown Books, the last of which smartly forsook its original 3,000-square-foot stores with...
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April White
- 01 Sep 2005
- News
Taking Flight
other birders might want to buy. Thayer hired a group of programmers to help him complete the project. “I thought I was about 90 percent done,” he recalls. “In hindsight, I was about 2 percent of the way there. It turned out that what birders really wanted was a View Details
- 01 Jun 2003
- News
Respond to a Worthy Cause
How do you follow a successful first act? With an even more successful second act, say three members of the HBS community involved in producing Respond II, a double CD of women artists released in January. Like its predecessor, Respond II...
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- 01 Apr 1997
- News
Facing the Music
switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has...
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Marguerite Rigoglioso
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her...
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Dan Morrell
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music...
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Nancy O. Perry
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
IBM PCs in advance of their market introduction. We used Lotus 1-2-3 for spreadsheets, and we proudly whipped out our HP 12C calculators with their vast array of financial and statistical functions (which we mostly didn’t need but still...
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- 01 Sep 2006
- News
Street Singer
your classmates’ experiences. That’s part of the value of HBS. It’s huge.” At Morgan Stanley, which she joined right out of HBS, Harris leads the equity private placements effort in global capital markets and covers the retail and...
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