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All HBS Web
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- News (43)
- Research (101)
- Multimedia (1)
- Faculty Publications (32)
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- 12 Jul 2010
- News
Plugging privacy leaks
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product...
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- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a...
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- 01 Feb 1997
- News
Doing It Your Way
In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on...
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors...
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- 01 Apr 2000
- News
Getting the Message
billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, View Details
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Susan Young
- 01 Apr 2000
- News
New Exhibit Highlights Turning Point for American Business
Amidst the dizzying swirl of today's e-commerce transactions, it is sometimes difficult to remember what the business world was like before the advent of computer technology. For campus visitors who want to take a minute to reflect on a...
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Nancy O. Perry
- 01 Jan 2010
- News
Susan L. Decker, MBA 1986
Former President, Yahoo! Inc. Return to Alumni Achievement Awards main page Earlier Education: B.S., Computer Science and Economics, Tufts University, 1984 On Leadership: “Great leaders don’t limit the actions of their followers; rather...
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- 22 Sep 2015
- News
Getting New Ideas off the Ground
A serial entrepreneur and innovator, Nicholas Grouf (MBA 1995) helped create the technology for online personalization, cowrote the first policies around Internet privacy, developed bundled low-cost computers and online access, launched...
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- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and...
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- 01 Mar 2012
- News
Reinventing Radio Days
listeners via computers and other web-linked devices. Notes Kennedy, “Pandora has all the advantages of traditional radio in its speed and ease of use, as well as offering surprise, serendipity, and customization.” About 80 percent of all...
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- 01 Dec 2007
- News
A View from the Top
really great cultures,” said Donna Dubinsky (MBA ’81), cofounder and CEO of Numenta and former CEO of Palm Computing and Handspring. “That’s what pulled us through the hard times and made us more resilient and flexible for change.” HATS...
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- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with Online View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he...
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- 02 Jan 2018
- News
Reconsidering Retirement
founded in 2013 with classmate Scott Puritz (MBA 1982). The company takes advantage of recent advances in financial products and cloud computing to make available the type of investment services that were once reserved for...
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- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
The Internet is becoming as familiar a presence in households and offices as the telephone, but, like many big ideas, it was once no more than a twinkle in someone's magazine story. Writing in the days before computers had even become...
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- 01 Jun 1996
- News
Reinventing Marketing
Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, developed and taught...
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- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a loan, buy insurance, or pay a...
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Susan Young
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the revenues it earns from advertisers,...
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Garry Emmons
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
From buttoned-down basics (the details of online commerce) to the fringes of sci-fi (implanting computers in human brains), few stones were left unturned last October at a wide-ranging HBS forum devoted to an examination of the future of...
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