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- 18 Sep 2014
- News
Subscribing to loyalty cards and site offers
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than retirement financial products,” he...
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- 01 Mar 2024
- News
Giving All Stakeholders a Voice
For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater collaboration with businesses. “It’s a transformative shift in...
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April White
- 01 Mar 2014
- News
Generation Next
the conglomerate and Mumbai business circles. Above all, family-run companies in India value loyalty and seniority. But the maneuvers worked. Over the next few years, the business started to rebound, marking a turning point for Godrej,...
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- 01 Mar 2006
- News
Drive-In Nation
forth as a solution. But HBS assistant professor Daniel Snow, who studies the application of new technology, offers a caveat. Snow, who has worked with both Honda and Ford, points out that technological advances are a plus only if View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details
- 01 Feb 1998
- News
Running Up the Score
Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via...
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Garry Emmons
- 14 Mar 2019
- News
The Merchant of Osaka
moving.” Oishi had watched it all unfold as she built a career as a partner in McKinsey’s consumer goods practice in Tokyo—an almost ideal match for the sort of person who can’t not solve problems. Where some people solve crossword...
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Health, Social Assistance
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Airlines' AAdvantage program, Brierley pioneered a customer loyalty program that would change the way consumers would select their travel providers. "While the goal of the program was to identify American's...
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- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not...
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Julia Hanna
- 25 Aug 2022
- News
Action Plan: Fired Up
“We’re not a brand; we’re a community,” says Traeger Grills President and CEO Jeremy Andrus (MBA 2002). At his Salt Lake City–based barbecue equipment company, and throughout his career, Andrus has made developing company culture an entrepreneurial priority....
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- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
climate, customer orientation, and innovation. "Corporate culture was perceived as the prevailing set of shared values held by a firm's managers," Deshpandé explains, "qualities such as loyalty and tradition. We defined climate as the...
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Peter K. Jacobs
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a...
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- 01 Sep 2010
- News
Dare to be Different
deeply ingrained fidelity to certain brands — the kind of loyalty that our parents’ generation felt toward even mundane brands like Tide detergent or Miracle Whip or Sony televisions — is definitely in peril, at least in my opinion. Why...
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- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
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- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Roy K. McCall (MBA 1984) (iUniverse) Huai’an-born Zhou Enlai was contemporary China’s greatest statesman, spymaster, and negotiator. According to McCall, the People’s Republic of China would not exist today without Zhou’s skill as communicator and administrator. Yet he...
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- 01 Jun 2010
- News
Michael Depatie
interesting. People who know us, love us. The problem we have is not enough people know us. So we’re building up our InTouch loyalty program, which we introduced in 2004. Right now about 30 percent of our reservations come through that...
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- 01 Dec 1998
- News
Managing the Business of Life
European consumer products business. In her first Bulletin interview in 1983, Dodi envisioned the future ideal of "a pregnant CEO of a corporation walking into a board meeting" while her other child was down the hall in daycare. But she...
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- 02 Oct 2015
- News
The ‘F’ Word
of risk and released me from a personal prison of achievement. Some context: In 1999, I joined a large-scale startup providing a new consumer phone service in Brazil. We raised $2.5 billion, hired 4,000 people in two years, and...
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Walt Disney Studios