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- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care products to market. But she’s never...
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April White
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
the years my research has been increasingly focused on consumer finance, combining case studies, empirical projects, and experiments — the latter often in conjunction with Commonwealth, a nonprofit I cofounded that is an R&D lab for new...
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- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
strike a balance between private label and manufacturer brands, and reemphasize food products instead of venturing too far into nonfood items. Although they foresee a fierce battle among retailing Goliaths,...
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- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are...
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- 04 May 2010
- News
The History of Beauty
- 06 Aug 2015
- News
New rule could fuel debate over CEO pay
- 20 May 2014
- News
Mastering the Intermediaries
- 18 Jun 2019
- News
How to Scandal-Proof Your Company
- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended...
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- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments...
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- 01 Mar 2024
- News
Case Study: Testing the Waters
sugars. Rather than focus solely on athletes, Cure appeals to consumers as an everyday hydration product as well as for use cases that can lead to electrolyte imbalance, including pregnancy, illness, certain...
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- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors of the drink...
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- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
at the company. He then turned his attention to the e-commerce platform the firm launched in 2018 to sell products directly to retail consumers. Now, as the case “Digital Transformation at Tata Steel”...
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Jennifer Gillespie
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs...
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- 01 Mar 2014
- News
Generation Next
its relationship with external advisers. While working on strategy for the group's consumer products division in 2008, her team hired Bain & Co. to help lay out a five-year road map. At the time, Bain was...
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- 01 Mar 2018
- News
Every Trick in the Book
moment, the model for Barnes & Noble, a venerable but struggling small chain, which that year sold its single remaining location on Fifth Avenue in New York to a bookseller named Leonard Riggio. But the retail landscape was already...
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April White
- 01 Dec 2014
- News
Making Big Data Fashionable
from anything so unquantifiable as emotion, Moon values that intuition and wants to “help validate” it. More Retail Revolutions Speeding Up Accessories BaubleBar cofounders Amy Jain and Daniella Yacobovsky (both MBA 2010) apply the...
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- 04 Sep 2019
- News
Clicks and Mortar
tend to default to thinking about a consumer’s functional goals: I want something quickly and easily at a low price. But consumers buy for many other reasons. They might have social goals or they might want to have an experience that’s...
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