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- 29 Jun 2015
- News
Study Suggests Google Harms Consumers by Skewing Search Results
- 03 Mar 2017
- News
Do Search Ads Really Work?
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by...
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- 01 Nov 2019
- News
Prices: Where Have All the Bargains Gone?
- 16 Jan 2015
- News
Price Protection Report: Credit Cards Shielding You From Price Drops
- 30 Sep 2016
- News
Google Is Ripe for Trump’s Sore-Loser Conspiracy Theories
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
trees, or at least our family trees: By 2026, the hunt for one’s lineage is forecasted to be an $8 billion industry globally. Genealogy consumers today expect their foray into the past to be aided by speedy and seamless technology....
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- 01 Dec 2023
- News
Case Study: Staking a Claim
partner brings along a stack of new policies—and the team at Surround can use their blog and video content to support precisely what those customers want. That can create a virtuous cycle that helps them land another, similar partner. Paid Google View Details
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board...
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- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the...
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- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As...
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- 01 Apr 2000
- News
Help in the Vicinity
Emerick Woods (MBA '81) is CEO of Vicinity Corp., a provider of Internet-based marketing infrastructure services, headquartered in Palo Alto, California. Vicinity's "clicks-and-mortar" solutions enable its clients to direct consumers...
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- 01 Dec 2020
- News
Finding The Right Patient-Provider Match
Kyruus’s search engine enables consumers to find the best providers for their health care needs. Since he was eight years old, Graham Gardner, MD (MBA 2007) knew he wanted to be a doctor. Once he completed...
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Susan Young
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
Medical Devices, the regional finalists were: Boston: iSpecimen (Mike Pierce, MBA ’01, interim COO) is building a network that connects clinical laboratories and hospital electronic medical record systems at leading institutions. The system will provide researchers...
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- 01 Mar 2019
- News
INK: The Lessons of Blitzscaling
prize is a set of steak knives, and third prize is you’re fired. In these markets, the most important thing is to be first, to win that Cadillac. If you’re not that leader, there’s little room to build a great business. If someone were to build a new View Details
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Jen McFarland Flint
- 01 Dec 2008
- News
Career Services Shifts into High Gear
searches to cope with what portends to be a long-term economic slowdown. To contact MBA Career Services, call 617-495-6232 or e-mail mbacs@hbs.edu; for Alumni Career Services, call 617-495-1433 or e-mail career_advisors@hbs.edu. CLASS OF...
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- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,...
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- 19 Sep 2019
- News
Predicting Human Behaviors
Above: Sid Misra (MBA 2013) cofounder, Perceptive Automata (Len Rubenstein; courtesy of Perceptive Automata) Amid the hubbub of this year’s Consumer Electronics Show (CES), the world’s largest technology tradeshow, Sid Misra (MBA 2013)...
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April White
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided...
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