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- 01 Mar 2009
- News
A New Approach to Health-Care Reform
until we make sure that the treatments and services consumers are getting are effective and affordable, changing the way we consumers pay for the services doesn’t fix anything. What we need is a system of...
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- 01 Feb 1998
- News
Short Takes
intercepted them at consumer electronics stores and followed them home to talk about what they bought and why," says Fournier. "We then followed up to see how their responses evolved over the next six...
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Judith A. Ross
- 03 Oct 2017
- News
Can Bezos’s Ties to Boston—and HBS—Seal the Deal?
its Nasdaq stock market debut. But Bezos was still feeling frugal. He didn’t want to spring for a cab from Logan to the Harvard campus, so some MBA students vied to give him a lift. Two of them, Rayport recalls, were promptly hired to work at Amazon — they helped the...
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Retail Trade
- 01 Oct 2000
- News
Books
a business landscape replete with possibilities, they select a single modern-day example -- the electronic computer -- as the focus of their study. Baldwin and Clark argue that the computer industry could not have experienced its...
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- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working...
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Judith Ross
- 01 Dec 2009
- News
Taking the Plunge
THE BOTTOM LINE: TOTO’s ad campaign turned heads. Did it win U.S. customers? Photo courtesy Toto Usa Inc. It’s installed in 63 percent of all Japanese homes but rarely found in the United States: a combination bidet-toilet with an View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites....
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- 31 Mar 2011
- News
Building an Online Swap Shop
Reinhart: Deriving success in derivative markets. thredUP, a children’s clothing swap Web site cofounded by HBS classmates James Reinhart and Chris Homer (MBA ’09), expanded into toys last fall, just in time for the holidays. Shoppers had already begun swapping toys on...
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- 01 Dec 2000
- News
Core Values Keep Airline Flying High
handling and has the least number of consumer complaints per passenger filed with the U.S. Department of Transportation. It gets its planes in and out of the gate faster than other major U.S. airlines and serves more passengers per...
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- 01 Jun 2002
- News
Steven Murch: Philanthropist-in-Training
I've always loved to build things,” Murch remarks. “It's refreshing, especially after years of e-mail, meetings, and working on electronic stuff. High technology is so ephemeral. For all you know, what you work on today is going to be...
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- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her...
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Dan Morrell
- 01 Apr 2000
- News
Getting the Message
colors. Electronic mail can be divided into two types: direct e-mail, which is distributed directly by marketers, and sponsored e-mail, in which an advertiser pays for text within a newsletter sent to subscribers. Direct e-mail, also...
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Susan Young
- 01 Dec 2013
- News
Curing Health Care
consumers shop around, gets him visibly agitated. "Practically speaking, we can't even move an MRI from one guy to the next, and both have electronic medical records—are you kidding me?" (His reputation...
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- 01 Jun 2003
- News
Student Conferences, at a Glance
Bhusri, general partner, Greylock “After 9/11, do we want or need an ID card? From a technology stand-point, that’s a no-brainer. We need to get our act together first on policy and cultural issues.” — Mark Cleverley, senior consultant, IBM’s Institute for View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the...
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- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
Burlington, Vermont. “It is a simple, inexpensive, and straightforward solution to a complex problem.” Despite the fact that MedKaz is being used by patients, Bushkin’s biggest challenge is penetrating medical bureaucracy. Hospitals are busy struggling to meet View Details
- 01 Jun 2004
- News
The Sky’s the Limit
from the University of Washington and worked for Boeing, testing the 747 autopilot. His penchant for design led Hamilton to quit Boeing and launch the People Products Company, a consumer products outfit that had success with an invention...
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- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,...
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- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to gauge View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
Torras (MBA '50) established Preco Corp., a pulp and paper operation, creating more than one thousand jobs. In consumer services, David S. Paresky (MBA '65) opened Crimson Travel Service in Harvard Square a few months after graduation and...
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