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- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea...
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- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury...
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- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not...
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Julia Hanna
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
for desired specimens in real time. Chicago: Cinekin (Constance Freedman, MBA ’06, chief strategy officer) uses people’s movie preferences to predict the compatibility of couples. London: Qtara (Steve Berry, MBA ’79, chairman) is...
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- 01 Feb 1997
- News
Herzlinger on Health Care: Revolution in Evolution
that patients may feel are necessary; and squeezing down compensation for talented physicians and hospitals. Indeed, activist American consumers even rebel against perfectly rational HMO tactics like reducing hospital lengths of stay....
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- 01 Oct 2000
- News
Lydia M. Marshall: Gumption and Grace
former boss at Citicorp, her social worker mother, her physician grandfather, her husband -- she is also justifiably proud of her own accomplishments. After nine years in consumer banking at Citicorp, in 1985 Marshall was hired as a...
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Susan Young
- 01 Mar 2023
- News
Case Study: Power Nappy
New Venture Competition. Parents are lining up. “We sold our inventory nine months faster than we’d expected,” Saigal says. The Question: Kudos has been selling directly to consumers through its website, in keeping with other eco-friendly...
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- 01 Mar 2015
- News
Ask the Expert: Inside the Fed
members of the Fed pay attention to media speculation? How do they deal with a situation where the speculation is going in the wrong direction and will likely result in a “surprise” to the markets when announced? Would they prefer to...
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- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers...
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- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new...
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- 01 Mar 2006
- News
Drive-In Nation
forth as a solution. But HBS assistant professor Daniel Snow, who studies the application of new technology, offers a caveat. Snow, who has worked with both Honda and Ford, points out that technological advances are a plus only if View Details
- 01 Sep 2013
- News
Who Are We?
inject carbonation, and add syrup to create something major brands would prefer the public see as a divine creation. And he offers a prediction: In five years, consumers will be able to make all of their...
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- 19 Aug 2017
- News
Getting Off the Well-worn Farm Track
As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use to another, is very much...
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- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
basically doing nothing else except for fighting the pandemic is pretty amazing. And specifically where that comes from, we think about carbon footprints in four categories, at least at the consumer level: travel, food and drink,...
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- 09 Dec 2021
- News
Higher Returns
practices and sustainable products. They're the ones checking the packaging and labeling to ensure that there is a positive social and environmental impact message as well, specifically on consumer products. And they View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and...
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- 01 Sep 2008
- News
Balanced Equation
still true today: eBay enables users to trade with other people without regard to time and distance. It makes inefficient markets efficient. What kind of communications devices do you use? I may be the last person on earth who does not have a BlackBerry. I View Details
- 01 Jun 2012
- News
Around the World
began the global component, called FIELD 2, last October when they were divided into teams of six, assigned a global partner—one of 140 participating businesses and nonprofits—and challenged to develop a product or service appropriate for View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
speaking, people were more defensive and pessimistic, with a strong focus on income stability,” he says.“Now there’s a greater sense of the rewards that come from doing something interesting that you enjoy.” How to: Introduce consumers to...
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- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and...
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