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All HBS Web
(1,308)
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- News (222)
- Research (811)
- Events (1)
- Multimedia (4)
- Faculty Publications (315)
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- 06 Aug 2019
- News
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 15 May 2020
- News
Five ESG Implications from COVID-19
- 16 Aug 2010
- News
Sports Marketing Lifetime Achievement Award
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
I’ll think, what commercial IP products could a project generate? It's a hybrid business-creative Mad Libs I love. What was your favorite class at HBS? A three-way tie between Arts & Cultural Entrepreneurship, Brand Strategy, and The...
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Robert Bochnak
- 30 May 2023
- News
Finding PRIDE
Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive Lifestyles group. They posted notices around campus, discreetly...
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- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
networking, efforts to support innovation in Japanese business as well as community service and charitable works. “HBS has a great brand and reputation in Japan, and I hope we can make a difference with our initiatives around DEI,” says...
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Margie Kelley
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He...
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April White
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and...
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April White
- 22 Sep 2022
- News
The Beauty Guide
Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted...
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Maureen Harmon
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
to excellence and lifelong learning in their careers and contributions to the community. The dinner was the first large-scale gathering for the Club since the end of the pandemic and attracted 400 alumni and guests to the Glasshouse in Manhattan. Through View Details
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Margie Kelley
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
story about managing government agencies that—in submarine parlance—are deep underwater, then provides solutions to help them and the overall government surface. Talent Disruption: People Are the Brands By Alexander Mirza (MBA 1997)...
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podcasts
- 01 Dec 2004
- News
Marquis Jet Takes Off
a visit to Richard Santulli, chairman and CEO of NetJets, who showed them the door in less than thirty minutes. Recalls Allard: “Rich basically said, ‘Why should I give my brand to a bunch of guys I don’t even know?’ ” He had a good...
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- 22 Feb 2022
- News
Breaking News
part of what’s driving consolidation across the country,” Hansen Shapiro observes. The National Trust used a leveraged buyout to acquire the titles, which will continue with their mission under a new public benefit corporation that is...
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- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely...
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- 01 Dec 2022
- News
Full Court Press
delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not...
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Dan Morrell
- 01 Sep 2003
- News
Larry Murphy
a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion enterprise by the time he and the...
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- 01 Dec 2008
- News
Designing Change
employment at Muzak since it raised all of the questions about ‘elevator music.’ Suddenly, the excitement of the new brand and the new story had become almost viral. We wanted everyone to know where we worked and how lucky we were to work...
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Julia Hanna