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- 05 Jul 2010
- News
Tech customers question industry's takeover spree
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through...
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- 01 Jun 2023
- News
Pet Project
data will confirm. The relative investment in driving new customer acquisition via retail is much lower than ecommerce, where driving site traffic is costly, and even SEO and referrals require investment. So...
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- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of...
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- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75...
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- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
of the largest camshaft manufacturers in the world, serving marquee customers like GM, Ford, Daimler, Porsche, Toyota, and others. “In the two years that I have been at PCL—first as a business development executive and now as executive...
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- 01 Mar 2023
- News
Step Change
adds, big acquisitions and IPOs started happening in the MENA region, catalyzing a virtuous cycle of entrepreneurial activity and investment: Amazon acquired Souq for $580 million in 2017 and Uber purchased Careem for $3.1 billion in...
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- 01 Mar 2023
- News
Is AI OK?
Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory outcomes, a problem known as...
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- 12 Apr 2023
- News
Step Change
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer and editor for the HBS Alumni Bulletin. In 2019, I met Egyptian alumna Amal Enan (MBA 2014) when she was on campus for her 5th reunion. Enan had already held a...
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Keywords:
Julia Hanna;
entrepreneurship;
women;
venture capital;
Egypt;
developing economies;
Finance
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
but that’s a very expensive customer acquisition cost (CAC). Building managers are employed by a property manager who only cares about their 2 percent management fee. Landlords care about tenant experience...
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- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke (Irwin/McGraw-Hill) Professor Thomke...
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- 06 Dec 2017
- News
Puzzle Master
Photo via Black Enterprise Photo via Black Enterprise When kitchen goods and home furnishings retailer Williams-Sonoma announced its acquisition of Outward, Inc.—a leading 3-D imaging and augmented reality platform—the $112 million deal...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to...
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- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community."...
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- 13 Nov 2020
- News
Insatiably Curious
college, Ma worked as a project manager at Hewlett-Packard (HP), where she first realized she had an interest in business. “I had this insatiable curiosity about HP’s customers and the company’s competition,” she recalls. “I also found...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can...
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- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying View Details