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- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 24 Feb 2020
- News
Companies must include environmental and social performance measures
- 15 Apr 2013
- News
Solving the Search vs. Display Advertising Quandary
- 01 Jan 2007
- News
Berry-AMA Book Prize, American Marketing Association
- 03 Jun 2020
- News
Who Guarantees Your Workplace is Safe for Return?
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 13 Oct 2015
- News
The Online Ad Scams Every Marketer Should Watch Out For
- 30 Nov 2019
- News
CIOs concerned IT not providing enough of a competitive edge
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- 01 Jun 2023
- News
An Engine of Innovation
Startup life can often feel like a solo sport, says Matt Segneri (MBA 2010), the Bruce and Bridgitt Evans Executive Director of the Harvard Innovation Labs: “What the three labs in our ecosystem do is to make building a venture something that happens within a truly...
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Jennifer Gillespie
- 26 Nov 2019
- News
The Ritual Effect
socks in your drawer sideways, just so, like so many toppled snails, can spark joy; why French children aren’t picky eaters; why brands like Starbucks benefit from encouraging their customers to “Take Comfort in Your Rituals”; why a...
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rituals
- 01 Feb 2002
- News
It's academic. (Not!)
of 732. Once they clear the formidable hurdle of admission, some 89 students in the programs receive a level of backing and resources for field research that sets HBS apart, thanks in large measure to alumni generosity. "There's an...
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- 01 Mar 2023
- News
Is AI OK?
women-owned—with zero defaults. The company’s track record is especially impressive given that most of its customers themselves don’t have track records: The vast majority of Good Tree’s clients have never run an enterprise before. Now...
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- 01 Mar 2023
- News
Clearing the Air
consideration but also an economic consideration, because you need a credible measurement and verification process that says, yes, in fact, you did capture these molecules and they can be sequestered or reused in a way that they’re not...
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- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
India, the government has begun delivering subsidy vouchers electronically to more than 10 million farmers, a measure that has increased the amount of fertilizer that makes it to smallholders from 11 percent to 94 percent. Masha returned...
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- 01 Jun 2005
- News
Transforming the IRS
feedback from taxpayers and employees as well as measures of meaningful business results, was a critical step in changing attitudes. How did you improve customer service? There were no quick fixes or silver...
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- 01 Jun 2001
- News
HBS Press Books in Brief
Relationships as Valuable Assets, by Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas, is the first book to provide a unifying framework and practical tools for measuring customer value — the...
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- 01 Jun 1997
- News
New Releases
demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details