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- 05 Jul 2010
- News
Tech customers question industry's takeover spree
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
subscription-based website would quickly become the world’s largest genealogy company, allowing users to build and share their family trees, digitizing and indexing vast troves of genealogical data, ever increasing through the acquisition...
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- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended...
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- 01 Dec 2023
- News
Case Study: Staking a Claim
rented, leased, or borrowed cars). Because other agencies aren’t chasing these young people, Surround enjoys a low cost of customer acquisition for a customer that has “the...
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- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
a cost of customer acquisition that has more than doubled. In addition to managing those challenges, HBS Online is focused on staying engaged in the market, experimenting with emerging trends like AI, and...
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- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
of the largest camshaft manufacturers in the world, serving marquee customers like GM, Ford, Daimler, Porsche, Toyota, and others. “In the two years that I have been at PCL—first as a business development executive and now as executive...
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- 01 Mar 2023
- News
Step Change
adds, big acquisitions and IPOs started happening in the MENA region, catalyzing a virtuous cycle of entrepreneurial activity and investment: Amazon acquired Souq for $580 million in 2017 and Uber purchased Careem for $3.1 billion in...
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- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,...
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- 06 Dec 2017
- News
Puzzle Master
Photo via Black Enterprise Photo via Black Enterprise When kitchen goods and home furnishings retailer Williams-Sonoma announced its acquisition of Outward, Inc.—a leading 3-D imaging and augmented reality platform—the $112 million deal...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to...
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- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
and improved customer relationship management opportunities. We're really talking about fundamental changes in how people communicate, get information, and conduct business. Wired for Success Pat Russo worked for eight years in sales and...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can...
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- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community."...
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- 01 Mar 2012
- News
Making Finance Personal
organizing household finances, in 1983 Cook cofounded Intuit with the novel idea of producing—as it did with Quicken, its initial offering, and later with its acquisition of TurboTax—financial software as a consumer-oriented,...
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- 01 Mar 2007
- News
Courting the Poor
A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor...
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- 01 Mar 2012
- News
Learning to Speak the Language of Business
companies with a commanding presence in their home markets. But to call Mikitani’s company, Rakuten, the Amazon.com of Japan would overlook fundamental differences for customers and merchants alike. “We created a real online marketplace...
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- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
and approach to business that stresses employee satisfaction, creativity, irreverence, and fun. In implementing that philosophy, Branson has been named England's best business leader for the last two years by his business peers. Branson noted that he shuns View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
change everything,” Fernandes said, but maintaining the standards set by Peet’s founder, which include careful coffee sourcing and hand-roasting, has been important to keeping the brand popular among its longtime Bay Area following and bringing in new View Details