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- All HBS Web (596)
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- 01 Mar 2012
- News
Making Finance Personal
organizing household finances, in 1983 Cook cofounded Intuit with the novel idea of producing—as it did with Quicken, its initial offering, and later with its acquisition of TurboTax—financial software as a consumer-oriented,...
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- 01 Mar 2007
- News
Courting the Poor
A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor...
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- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
but that’s a very expensive customer acquisition cost (CAC). Building managers are employed by a property manager who only cares about their 2 percent management fee. Landlords care about tenant experience...
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- 01 Mar 2009
- News
Gazprom Goes Global
pipelines in Ukraine, to Europe. Abdelal’s case examines the history of Gazprom, the recent return of the state to ownership (with 50.002 percent), and Gazprom’s strategy for becoming a global energy company, mainly through acquisition...
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- 01 Jun 2009
- News
Crisis and Creativity
creates an opening for entrepreneurs who can meet the profitability challenge by reexamining the whole business model — a process that might involve customer acquisition or retention, or pricing innovations....
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Bhaskar Chakravorti
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly...
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- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with View Details
- 01 Sep 2018
- News
Action Plan: Rapids Growth
heck out of it,” recalls Holley, a former consultant and finance executive. “The question was whether it could be profitable. I was pleasantly surprised to find that both were true.” Last summer, Holley wrapped up his acquisition of...
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Ryan Jones
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke (Irwin/McGraw-Hill) Professor Thomke...
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- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are...
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- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly value-conscious View Details
- 13 Nov 2020
- News
Insatiably Curious
college, Ma worked as a project manager at Hewlett-Packard (HP), where she first realized she had an interest in business. “I had this insatiable curiosity about HP’s customers and the company’s competition,” she recalls. “I also found...
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- 17 Oct 2019
- News
Venturing Away from Venture Capital
potential to return their entire fund through acquisition or IPO. In the process, she says, VCs can be “forced to make investment decisions that don’t benefit the company, the entrepreneur, or the entrepreneurial landscape.” For example,...
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Alexander Gelfand
- 20 Oct 2016
- News
Smart Moves
purchaser, rather than the generator, of roadway data. The early days required a lot of evangelism, but in the past five years, most governments have begun seeing how much more effective we can be.” Turning government agencies into View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
2008), offers this case study to HBS alumni: “There are many reasons for us to pursue diversification. Our client pool is made up of relatively small, local solar markets, and installations will eventually slow down; many customers (as...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Rob Ristagno (MBA 2005) Independently published Ristagno guides you step-by-step through the five forces of dramatic online revenue growth and shows why it is vital to identify your very best customers and focus relentlessly on their...
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- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
and approach to business that stresses employee satisfaction, creativity, irreverence, and fun. In implementing that philosophy, Branson has been named England's best business leader for the last two years by his business peers. Branson noted that he shuns View Details
- 01 Mar 2023
- News
Is AI OK?
pymetrics to help them meet their diversity goals. And the firm’s impact is likely to spread, thanks to its recent acquisition by Harver, an automated recruiting platform with global reach. Seke Ballard (MBA 2010), founder of the fintech...
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