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- All HBS Web (287)
- Faculty Publications (52)
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- 01 Jun 2024
- News
Alumni and Faculty Books
Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital. Todd Unger, CXO of the American Medical Association, provides...
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- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in...
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- 22 Feb 2022
- News
Ink: Bringing Purpose to Life
organization’s DNA and treat it as a radical new operating system. Deep Purpose is the result of a three-year journey for Gulati, in which he visited organizations around the world to see, firsthand, how leaders have managed to create...
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- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
rewarding. From time to time, we’ll receive unsolicited emails from customers who tell us they can’t live without our product. Those touches of positive reinforcement definitely keep us motivated and energized. It also helps that Jillian...
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- 01 Dec 2010
- News
Additional alumni books for your consideration.
company to still lose money, Byrnes explains how managers can rethink their business for maximum profit. Along the way, he punctures such harmful myths as revenues are good, costs are bad; all customers should get the same great service;...
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- 01 Sep 2009
- News
Ready for Launch
after leaving HBS and have continued their entrepreneurial journey in the marketplace. Will this year’s new ventures follow in their footsteps? You be the judge. Here’s a quick look at the traditional and social enterprise business plan...
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- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
committee's board of trustees was going to call: Bain Capital CEO W. Mitt Romney (MBA '74, JD '75). Although he is a Massachusetts resident, Romney's Utah roots run deep: his ancestors journeyed west with Brigham Young, his parents were...
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Nancy O. Perry
- 04 Sep 2019
- News
Advancing Diagnostics that Can Save Lives
antibiotic susceptibility profiles. The expertise DZD has developed along its three-year journey is already being deployed in clinical settings. “Our goal has always been to be commercially relevant, even during our R&D phase,” notes Lee....
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Susan Young
- 15 Jun 2021
- News
Case Study: Inside Story
journey became the genesis of Saga. Cofounded with Nicole Wee (MBA 2018), Saga is a social mobile app that helps families save and share stories in an audio format. Launched in mid-2020, the company currently has six full-time employees...
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- 04 May 2017
- News
Going the Distance
keep pushing ourselves forward,” says Frey, who completed the final leg of his journey in April 2016 by sailing 6,000 miles across the North Pacific Ocean in the Clipper Round the World Yacht Race. Drawn to the ocean as a young boy...
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Jill Radsken
- 01 Feb 2000
- News
New Releases
The book represents a milestone in a lifelong personal spiritual odyssey, a process he likens to climbing a mountain with many paths to the top. Richly anecdotal, the volume provides examples of spiritual journeys drawn from literature...
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- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held...
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- 01 Mar 2009
- News
Your Taxi Is Waiting
the different approaches to launching each business demonstrate that the entrepreneurial journey has more than one path. Herp started Linear in August 2004 with $1 million from friends and family, using much of that initial infusion as a...
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- 25 Aug 2022
- News
Open Market
Gretchen Howard (MBA 2002) came to HBS in part because she had a story in her mind about how her career would start: It was 2000, the apex of the dotcom bubble. She would move to Boston, study business, partner with a technologist from MIT, and build a transformative...
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- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
Mikel Gutierrez, and Mark Lancelott (Van Haren Publishing) The journey from strategy to operating success depends on creating an organization that can deliver the chosen strategy. This book shows how to do this. It teaches readers how to...
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- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
IIB Bank by Paddy McEvoy (MBA 1970) Choice Publishing The story of one man’s journey from the early 1940s to the present day. It is a reflection on how choosing the positives and taking advantage of life’s opportunities can lead to good...
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- 12 Jul 2019
- News
The Birth of a Silicon Valley Blockbuster
asked, Did you ever think Cloudflare become what it would become? And it’s like not really. You could just never imagine the journey and all the incredible people we get to work with every day who care passionately, our View Details
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
Alumni Books Surviving the College Application Process: Case Studies to Help You Find Your Unique Angle for Success by Lisa Bleich (MBA 1992) (Morgan James Publishing) This book follows the college application journeys of eleven students...
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- 27 May 2021
- News
History’s Future
Courtesy Amr AlMadani Courtesy Amr AlMadani Millennia ago, the AlUla region in northwestern Saudi Arabia was a thriving commercial and cultural center, a stop on the trade routes that connected the spices, silks, and other luxuries of Arabia and the East to the View Details
- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
rules of commerce: Instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value...
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Margie Kelley