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- 01 Mar 2018
- News
Every Trick in the Book
“That’s something, at least right now, that the Amazon algorithm has been unable to crack,” says Raffaelli. When the brown paper came off the windows of BookHampton at the start of the summer season in 2016, regular customers found a...
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April White
- 01 Feb 2002
- News
It's academic. (Not!)
dollars in lost sales and customer goodwill. Ton is currently working with a nationwide chain to estimate the magnitude of this problem and identify its drivers. "We have found large and systematic variation in performance in 250 stores...
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- 23 Jan 2019
- News
The Promise of Personalized Medicine
world, where we’ve ironed out the generalized process, we can say we need a blood sample, we need a muscle biopsy. And then from there we analyze, do the same thing, create their customized list of potential therapeutics that could work...
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- 01 Dec 2015
- News
Case Study: Bionic Banking
sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those View Details
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable product and get...
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Dan Morrell
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music...
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Nancy O. Perry
- 01 Oct 1996
- News
"Service-Profit Chain" Links Members of Service Management Unit
costs of employee turnover? What are the benefits of a loyal customer base? These are questions that intrigue members of the Service Management unit. Judging from the popularity of the Service Management elective, they are questions that...
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Susan Young
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details
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April White
- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called...
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- 01 Oct 1996
- News
The Drive for Excellence: An Interview with Jim Henderson
today's global, competitive environment, restructuring is a way of life. Yet it can severely test what I believe is at the core of management-employee relations -- the notion of trust and fairness. It's important to be open and direct...
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- 01 Dec 2016
- News
Case Study: Sweat the Technique
version first. Launch it to test real demand and to better understand usage patterns and segments. If it is successful, raising more capital for developing the digital shouldn’t be a problem. You can then position a more sophisticated...
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Dan Morrell
- 01 Jun 2022
- News
Turning Point: Sparking Change
Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a...
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- 01 Dec 1999
- News
New HBS Portal Offers Alumni Just-In-Time Business Information
the Baker Library Management Research Center. The site, which initially granted access only to research databases, was offered to a test group made up of some 250 members of the Class of 1999, participants in the Advanced Management...
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- 01 Sep 2008
- News
Mara Aspinall
1,500-person division is a leader in the emerging field of personalized medicine, which treats cancer and other diseases with customized therapies that take into account the patient’s specific genetic traits. With HBS professor Richard...
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- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their...
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- 01 Sep 2003
- News
Books
Technologies for Innovation, Thomke argues that many companies are not yet making the best use of breakthrough technologies for experimentation — including simulation and computer modeling — to generate and test new product possibilities....
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- 01 Dec 2006
- News
Inside Intel
demoralizing to have one customer after the next lecture you about your employer’s failures and your competitors’ strengths. Many customers actually relished the opportunity to stick it to the famous Intel.”...
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- 25 Aug 2022
- News
Labs Enable Large-scale Research
Illustrations from VectorStock.com The Digital, Data, and Design Institute at Harvard (D^3) aims to supercharge HBS’s research agenda by applying a lab-based model similar to that used by the scientific community for problem solving, which will both complement and...
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- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better...
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Dan Morrell