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- People (4)
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- Research (454)
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- Faculty Publications (138)
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- 12 Jan 2022
- News
Behind the New HBS Brand Identity: Q+A with the Designers
- 01 Dec 2008
- News
Designing Change
Courtesy Pentagram Graphic designers have created some of the world’s best-known logos, from Coke to Mercedes to McDonald’s. Yet their role in establishing a company’s identity is not always understood or valued by senior management. In...
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Julia Hanna
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
the Girl Scouts. They know the uniforms or the cookies. Those are great things, but they’re not a true representation of the Girl Scouts as an organization,” Pitter-Armand observes, and it’s the brand relevance that the G.I.R.L. platform...
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- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
“A lot of people know of the Girl Scouts. They know the uniforms or the cookies. Those are great things, but they’re not a true representation of the Girl Scouts as an organization,” Pitter-Armand says. It’s brand relevance that the...
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April White
- 01 Mar 2021
- News
Manage the Suppliers That Could Harm Your Brand
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws...
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- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths at the eighth annual MPD View Details
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Margie Kelley
- 01 Dec 2022
- News
Action Plan: To the Letter
Palatino, Optima, and Gotham, among numerous other well-known names—Monotype offers typefaces from more than 4,000 designers and foundries, a total of well over 200,000 options. Until recently, these fonts were licensed to View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
“We’re not a brand; we’re a community,” says Traeger Grills President and CEO Jeremy Andrus (MBA 2002). At his Salt Lake City–based barbecue equipment company, and throughout his career, Andrus has made developing company culture an entrepreneurial priority....
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- 15 Jan 2012
- News
Two People, One Identity
- 23 Dec 2015
- News
Mast Brothers Melt Their Artisanal Chocolate Image
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Dec 2023
- News
Thinking Ahead
Lab at the Digital Data Design Institute at Harvard; his research develops tools for machine learning that mitigate bias and enhance privacy. Generative AI poses a greater risk to privacy by its nature, Neel explains. A traditional...
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- 28 Mar 2024
- News
Rooms with a View
valuable one, but a manager who creates small improvements at an older property with greater competition or a less desirable location may actually bring more benefit to the company. Mogul Recruiter is designed to identify undervalued and...
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- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does...
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April White
- 01 Jun 2023
- News
Spray Canon
not an aberration. Street and graffiti artists like Banksy and KAWS—the latter famous for his remixes of pop culture figures like The Simpsons and SpongeBob SquarePants—are rising fixtures in the art world, headlining significant museum shows, View Details
- 25 Feb 2020
- News
Task Force
Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get...
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- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and...
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- 01 Dec 2023
- News
A More Accommodating Approach
comprehensive leadership programs offered by Executive Education at HBS, is designed to enhance one’s business perspective, management expertise, and leadership skills. “As a woman in construction, I wanted to elevate myself more around...
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Jennifer Gillespie