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- 01 Dec 2016
- News
Alumni Books of 2016
the word No. The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media by Catherine J. Turco (MBA 2003) (Columbia University Press) A fast-growing social media marketing company, TechCo...
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- 27 Mar 2019
- News
Life Is a Startup
to do some of the things that we want. A lot of people who are graduating from business school, they might dream about making an impact on the world through working for a nonprofit, like the social enterprise side of them, or that they...
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- 01 Dec 2010
- News
How to Survive Past Start-up
from the MBA Class of 1998: Marc Cenedella, founder of the Internet job search site TheLadders; Marla Malcolm Beck, cofounder of national cosmetics retailer bluemercury; and Chris Michel, cofounder of early professional social networks...
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- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge...
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