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All HBS Web
(453)
- News (103)
- Research (259)
- Multimedia (1)
- Faculty Publications (84)
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- 17 Feb 2016
- News
The Power of Art
in San Francisco. ArtLifting’s chief operating officer Kelly McKenna (MBA 2015) told the Times that the company is gearing up for dramatic growth: “We have the funding right now, but it isn’t going to be here forever This is a critical year to grow sales, and we’re...
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- 01 Sep 2005
- News
Business Plan Contest Has Many Winners
fashionable and custom-fitted bras to fuller-sized customers and the 85 percent of women who wear the wrong size. In the social enterprise track, the winner was India Info Village, a team featuring Rita Singh (MBA ’05) and several other...
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- 01 Sep 2011
- News
Entrepreneur Named Director of Harvard i-lab
marketing and sales experience with Fortune 500, midsized, and start-up companies, Jones also has a background in education, having taught marketing as an adjunct lecturer at Bentley University outside Boston. Most recently, he worked...
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- 01 Sep 2014
- News
Book Review: Getting Beyond Yes
The Choices, Systems, and Behaviors that Drive Effective Selling, Frank V. Cespedes laments the fact that sales and strategy rarely make a joint and complementary appearance in MBA classrooms or academic journals. Professors stick safely...
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- 18 Mar 2020
- News
Leading Change
Feldman (MBA 1967), and Club President Higor Sales (MBA 2011). “Each event has been tailored to the specific focus of the alumni in each club. In D.C., policy is a central focus of the discussion around climate change.” Guided by Toffel,...
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- 01 Jun 2012
- News
A Better World, One Idea at a Time
A dozen budding social entrepreneurs pitched their ideas for innovative products and services during the annual Social Enterprise Conference in February, and four came away with top honors. The sold-out event marked the 13th year of the...
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- 01 Dec 2018
- News
Ask the Expert: Gimme Shelter
crafting innovative ways to make that happen in the Bay Area, where median home prices sail north of $1 million. In Oakland, for example, the nonprofit used a little-known tool called the Chapter 8 Tax Sale to acquire 24 blighted,...
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Jen McFarland Flint
- 16 Aug 2013
- News
Women's Business Leader
Vice Chairman of Wealth Management and Senior Client Advisor at Morgan Stanley where she is responsible for increasing revenue generation and client connectivity and penetration across the Wealth Management, Investment Banking and Sales...
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- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales pitch. We took a business...
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Educational Services
- 01 Mar 2007
- News
Courting the Poor
A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor...
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- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is...
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- 20 Dec 2022
- News
Singing to the Corn
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer for the HBS Alumni Bulletin, and in July I flew from Boston to Omaha to spend a day with Taylor Keen (MPA 1996/ MBA 1997), a professor of entrepreneurship at...
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- 01 Jun 2004
- News
Books
University Press) Walter Friedman’s Birth of a Salesman: The Transformation of Selling in America documents the history of salesmanship, from the days of peddlers to the creation of modern sales forces at companies like National Cash...
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- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
which profiles four Americans from different eras who sought to define and implement regulation, wins a Pulitzer Prize. 1987 C. Roland Christensen’s book Teaching and the Case Method solidifies his reputation as the world’s foremost authority on the case method. 1993...
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Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton;
Colleges, Universities, and Professional Schools;
Educational Services
- 01 Jun 2012
- News
Made in the USA
the Middle East, Armenia, and the Philippines have buoyed sales and enabled Scharfman to double the size of his workforce to 100 over the last five years. “Our selling point is that we make ‘homemade,’ ethnically authentic cheeses, but...
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- 18 Apr 2011
- News
Capitalism Meets Conservation
ecologically friendly aquaculture and agriculture, and the sale of carbon offsets, among others. Profit to investors comes from realizing all of the value contained in the conserved land. Adams has already opened a conservation and...
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- 01 Apr 2001
- News
Beyond Accommodation
operation when Gibbons arrived. He has since led the agency through unprecedented growth to $296 million in sales in FY2000. “I push the organization in a lot of ways it hasn’t been pushed before,” says Gibbons, who also led the effort to...
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- 15 Jan 2020
- News
The Business of Access
person who is paying, the philanthropist, is typically not the person receiving the service.” This fundamental difference, she notes, changes the function-benefit sales framework. Lisle found that she thrived at speaking with...
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Maureen Harmon
- 01 Jun 1998
- News
New Releases
retail sales will pass through a franchise chain; fully 96 percent of the American population has eaten at a McDonald's. Considering the astonishingly rapid growth of chains in recent years, it is not surprising that a comprehensive...
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- 01 Dec 2005
- News
One-on-One with Peter Cuneo
film’s revenues and be able to choose a release date that will enhance our sales of toys and other merchandise. What changes will be made at the company as it enters this new industry? Our Marvel Studios division has been intimately...
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