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All HBS Web
(869)
- People (6)
- News (168)
- Research (498)
- Events (1)
- Multimedia (4)
- Faculty Publications (331)
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- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
Participants enjoyed sessions on topics that ranged from biotechnology to media and entertainment to social enterprise. A panel of six entrepreneurs, moderated by HBS professor Lynda M. Applegate, discussed their experiences in light of...
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- 01 Oct 2002
- News
The Class of 1977
two years at Soldiers Field had prepared us to size up a competitor, motivate employees, and gain market share, but we could not have anticipated the many other ways in which our leadership skills would be put to the test. Much has been...
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Desmond Wong
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Jun 2014
- News
Ready for Takeoff
that plane who boarded on time," she says. "But then there is this person who really cannot read. And she is a customer. And we want her on our plane. But how do we teach her how to fly?" The first-time flyer market in Brazil has risen...
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- 13 Sep 2019
- News
Hollywood Ending
also call it an audaciously big bet on an unproven format in an ever-crowded market of streaming content. With an April 6, 2020, launch, Whitman and Katzenberg have 20 months and $1 billion to build the whole thing from scratch—from a...
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- 01 Apr 2000
- News
A Place in the Sun
in a culture where it's very difficult for people to tell other people what to do. It's not the usual supervisory manager-submanager structure found in the United States." Before coming to Turtle Island, Evanson was involved in the emerging View Details
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Julia Hanna and Garry Emmons
- 02 Oct 2015
- News
The ‘F’ Word
coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their...
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Walt Disney Studios
- 01 Jun 1996
- News
Keepers of the Flame
world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier...
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Garry Emmons
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer packaged goods View Details
- 01 Dec 2008
- News
A U.S. Turnaround?
During the 1960s and 1970s, U.S. textile, apparel, and shoe manufacturing migrated to Latin America and Asia. By 1990 many products formerly manufactured in the United States were being produced abroad. In addition, foreign automakers were taking View Details
- 01 Dec 2016
- News
Alumni Books of 2016
goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
Sky Lucas (MBA 1983) and Jeff Hamer (Amazon Digital Services) The authors, two stock-market veterans, share their hard-won wisdom through entertaining and insightful tales about the cruel world of stocks, money management, and irrational...
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- 21 Jun 2010
- News
Launching a Fashion Site
- 01 Jun 2004
- News
Life Lessons
delegating authority to them.” Currently a marketing manager at General Mills, Sundy has a long-term goal: He’d like to become a member of the U.S. Senate, “to influence public policy and make a real contribution to society.” — GE Martín...
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- 01 Jun 2015
- News
Higher Ground
said with music.” Galatoire’s is a New Orleans institution—the kind of restaurant where a waiter may have served the same family for generations. The local desire to eat and be seen at Galatoire’s is so strong that its no-reservations policy has spawned a View Details
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
season ticket sales and sponsorships, actually improved. O'Neil was recently named CEO of Harris Blitzer Sports & Entertainment or HBSE. A holding company that's comprised of several sports properties including the 6ers, the New Jersey...
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- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
the world’s biggest problem—CO2 and climate change—provides a quick and entertaining introduction to the science behind it. This concise primer is for anyone interested in how CO2 impacts our climate, but even knowledgeable readers will...
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- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In...
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