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- Faculty Publications (33)
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- All HBS Web (113)
- Faculty Publications (33)
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- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
While HBS scholars have long appreciated the value of field-based research, the broader academic community in the field of finance has been slower to accept this method of inquiry. Field-based research, which closely studies the actions...
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- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds....
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
and observations from academics, practitioners, and practical thinkers from around the world, this book demystifies the economic, social, and cultural effects of globalism and globalization and presents a balanced explanation of what is...
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- 16 Sep 2015
- News
Built for Speed
modern car making. “Look at that van,” he says, pointing to a white delivery vehicle parked near the Starbucks drive-through, where Rogers refuels. “How do you make steel look like that?” His explanations typically begin with this kind of...
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- 01 Mar 2017
- News
A Summit Higher Than Everest
returning four days later. He didn’t reach Katahdin—his diary offers no explanation for the change of plans—but he would forever view the trip as his “emancipation.” Moore thrived on the freedom. A few years later, while attending...
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- 28 May 2019
- News
Alumni and Faculty Books for June 2019
method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges, the authors provide 30 detailed, real-world examples to transform the way you approach problems and take you to...
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