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- People (2)
- News (160)
- Research (481)
- Events (1)
- Multimedia (2)
- Faculty Publications (259)
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- 01 Sep 2008
- News
The Levitt Brand
Globalization of Markets” (1983). With nearly 900,000 reprints sold to date, “Marketing Myopia” posed a question that reverberates nearly fifty years later: “What business are you really in?” “An industry begins with the customer and his...
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- 01 Dec 2011
- News
Li & Fung's Global Footprint
said, “You know, Mr. Fung, we don’t know why you’ve come to Taiwan. We’re finished here, everything’s gone to Korea.” And pretty soon, the Koreans were saying, “How can we compete with the Thais, the Indonesians, the Filipinos,” who were all getting into this export...
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- 01 Sep 2017
- News
City of Dreams
technology, and logistics. Of all the project’s phases, however, transportation is the issue that really gets Mawilmada going, the one that, in his mind, will be a complete game changer. It’s something he’s spent countless hours on,...
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- 01 Dec 2016
- News
Alumni Books of 2016
Leading Strategic Change in an Era of Healthcare Transformation edited by Jim Austin, Judith Bentkover, and Laurence Chait (MBA 1965) (Springer) This book focuses on how to lead transformative and strategic change in the healthcare View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
7,000 messages a day in subtle ways, not so subtle ways. And it's everything from things they hear on the radio or other music they're listening to T-shirts people are wearing to video games to things they're seeing online. And so to cut...
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