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All HBS Web
(146)
- News (12)
- Research (89)
- Multimedia (3)
- Faculty Publications (70)
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- 15 Nov 2010
- News
Connecting Goals and Go-To-Market Initiatives
- 13 Jul 2023
- News
How to Develop A Go-to-Market Strategy for Your Tech Venture
- 08 Sep 2014
- News
The Strategic Way To Hire a Sales Team
- 11 Jan 2022
- News
Sales Management That Works with Frank Cespedes
- 18 May 2023
- News
India's New Money Managers
When Priti Rathi Gupta (OPM 49, 2017) was 16 years old, her father handed her his investment portfolio and asked her what she could make of it. She was befuddled. "He realized that, although I had schooling in what we call commerce, I didn't really know much about...
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Maureen Harmon
- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the...
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April White
- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This...
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- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear....
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- 07 Sep 2021
- News
September 2021 Alumni Books
entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all...
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Margie Kelley
- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
teams think about their target audience, core user benefits, and which features to build to deliver real value to users—to work that looks more like content programming, where we inform what content we should bring to the platform; to more traditional View Details