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- Faculty Publications (29)
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- 01 Mar 2013
- News
Faculty Research Online
Goodwill Everyone has some amount of "altruistic capital," an intrinsic desire to serve, says Associate Professor Nava Ashraf, who has studied what best motivates hairdressers in Zambia to provide HIV/AIDS education in their salons. See...
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- 01 Sep 2011
- News
Water for Life
actually paying a great deal more for their water at the time through middlemen who saw opportunity in the lack of service. By disenfranchising these traders, we earned the goodwill of the community and built a loyal market for our...
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- 01 Mar 2013
- News
Bringing It Back Home
globe for a weeklong intensive education in building strategic perspectives. And intensive it is: Participants address everything from establishing methods of fiscal accountability to assessing organizational performance to mobilizing...
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- 01 Dec 2012
- News
From Where We Stand
(in that order), so my first jobs were below the MBA level: market research at Carnation, then media at BBDO. When we moved to New York City, I was offered a position as an account executive at BBDO, but I heard that the previous woman in...
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- 01 Dec 2019
- News
John McArthur
HBP. Dean McArthur was keen to see that I would do justice to his work, and he specifically wanted to give me more context on the original case and the protagonist. The key lesson in the original case was on the sorts of accounting...
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