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- 20 Feb 2013
- News
Thanking Veterans Online
because they don't live close to a physical distribution point or they are exposed to elevated risk of identity theft by carrying around a DD 214 when they do claim benefits. Correcting that injustice motivates me." The two founders...
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- 26 Feb 2020
- News
Phoenix Rising
persuade people, when the country was falling apart, that you see an incredible opportunity to move ahead,” she says. But all of those cases from second-year Entrepreneurial Finance proved invaluable in helping her grow the business in spite of a fractured economy....
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Jen McFarland Flint
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for...
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Julia Hanna
- 01 Jun 2004
- News
Luxe Redux
notes Thuy T. Tranthi (MBA 1993), president of Thomas Pink USA, the London-based shirtmaker. “Many of the established brands started out as small, entrepreneurial ventures. It’s a field in constant change, which often creates significant...
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- 01 Dec 2008
- News
Designing Change
employment at Muzak since it raised all of the questions about ‘elevator music.’ Suddenly, the excitement of the new brand and the new story had become almost viral. We wanted everyone to know where we worked and how lucky we were to work...
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Julia Hanna
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
faculty research on brand authenticity and maintaining brand identity post-merger. Or, read what thought leaders have to say regarding best practices on integration...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
Image courtesy Ernesto Humpierres Image courtesy Ernesto Humpierres In classic engineer fashion, Ernesto Humpierres (MBA 2011) has always enjoyed building systems, whether it’s a Lego set with his twins or an e-commerce side hustle with their mother, Sarah Scott...
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- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
managing a smooth launch of Kettle Cuisine's retail product, and cultivating brand identity are his immediate priorities. While Shafir no longer goes to the fish pier every morning, he is usually at work by...
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Deborah Blagg
- 06 Dec 2021
- News
The Sparkles in Our Skies
Illustration by Brian Stauffer Illustration by Brian Stauffer Aether Diamonds makes its precious gems out of thin air—literally. The three-year-old company uses carbon dioxide drawn from the atmosphere to synthesize stones that are chemically View Details
- 01 Oct 1996
- News
Leading In a New Era
just steaming around in circles." Even as Liz Claiborne circled, AMR, the parent company of American Airlines, the world's largest airline, was in the process of laying off several hundred managers, technical specialists, and clerical...
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Nancy O. Perry
- 01 Jun 2005
- News
Do You Speak Business?
At Dell Beijing, Andy Klump (MBA ’03) was excelling at his job — selling computer hardware and services solutions to multinationals — when the company’s 360-degree performance-review process underwent a change. As part of the new...
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Garry Emmons
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Winslow Homer: American Passage By William R. Cross (MBA 1986) Farrar, Straus and Giroux In 1860, at the age of 24, Winslow Homer (1836–1910) sold Harper’s Weekly two dozen wood engravings, carved into boxwood blocks and transferred...
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- 07 Sep 2021
- News
September 2021 Alumni Books
moments of a boy’s life. Silent Winds, Dry Seas is a poetic, powerful, and universal novel of identity and place, of the legacies of colonialism, tradition, modernity, and emigration, and of what a family will sacrifice for its children...
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Margie Kelley
- 01 Dec 2016
- News
Alumni Books of 2016
goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New...
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- 10 Dec 2014
- News
Front-Row Seat
transformation of the enterprise,” Bennet continues. “In many ways, the digital manifestation of the Atlantic was truer to the original heritage of the magazine than the magazine itself was at the time, in the sense that our website...
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- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you...
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- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
group of small businesses and nonprofits that could benefit from MBA talent. Now in the process of hiring an executive director, the nonprofit connects service-minded MBA students from 20 schools with community organizations that need...
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