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- 01 Sep 2012
- News
On a Sound Track
that is relevant in Shanghai, Panama, South Africa, Europe, or wherever. The United States is one big market. Contrast that with Europe, where we have a central office, but where there are lots of different markets that require different View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
for our ten-day Immersion Experience Program (IXP) to Mexico, Santa Ana del Valle, located in one of Mexico’s poorest states, is the unassuming launchpad for a trip that will end with tours of several multibillion-dollar corporations and...
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- 06 Dec 2021
- News
What's the Word?
Companies also are becoming more aware of the need to capture what data they can through first-party cookies, by creating value through content. He offers the example of the website Glossier, whose strategy is focused on serving its...
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- 01 Apr 1998
- News
World Class Learning
a variety of industries with their strategic marketing plans. "I enjoy working with global teams," she reports. "On my current study I work with Americans, Germans, Irish, Poles, French, Dutch, and Austrians. We are designing a multiple market entry View Details
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Eileen K. McCluskey
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