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All HBS Web
(230)
- People (3)
- News (49)
- Research (129)
- Multimedia (1)
- Faculty Publications (66)
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- 25 May 2009
- News
Little luxuries bring consolation to consumers
- 30 Jun 2009
- News
Little luxuries bring consolation to consumers
- 27 Jun 2014
- News
The Value of Luxury Poseurs
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of View Details
- 05 Jul 2010
- News
Marketing strategies for growth in China
- 27 Dec 2009
- News
China manifesto
- 25 Nov 2013
- News
The red sneaker effect
- 01 Dec 2017
- News
The Birth Of Chocolate In America
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
So many of the changes that we've been talking about are really public and really obvious, right? But what are the behind the scenes changes that baseball is doing? CM: We do a lot of testing behind the scenes, both on consumer facing...
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- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments...
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- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one...
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- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
particularly interested in branding, luxury marketing, symbolic consumption, consumer self-control, and fairness and ethics in marketing. A member of the faculty since 2007, she currently teaches the...
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- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
- 01 Jun 2014
- News
@Soldiers Field
Famed designer Donna Karan's keynote closed the Retail & Luxury Goods Club's annual conference, but some of the 400 attendees wanted more: Karan reportedly stuck around to chat with students for more than an hour and a half. Former US...
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- 01 Mar 2017
- News
A Healthy Profit
Illustration by Suharu Ogawa Illustration by Suharu Ogawa Luxury cruise company Royal Caribbean’s connection to public health might not be immediately apparent. “People don’t think of it as a health company, obviously,” says Professor...
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Dan Morrell
- 01 Mar 2013
- News
Faculty Books
(Harvard Business Review Press) Simple, irrelevant factors can have profound consequences on decisions and behavior, often diverting one from original plans and desires. Associate Professor Gino explores inconsistent decisions made in a wide range of circumstances,...
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- 01 Jun 2009
- News
Crisis and Creativity
JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in...
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Bhaskar Chakravorti
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing...
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- 01 Sep 2013
- News
The Joy of Spending
Mike Norton In their early years as cash-strapped grad students, Mike Norton and Elizabeth Dunn never worried about the luxury of disposable income. When they each finally started making a salary, though, they faced a quandary. "We...
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