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All HBS Web
(674)
- News (71)
- Research (512)
- Events (3)
- Multimedia (3)
- Faculty Publications (309)
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- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 15 Dec 2015
- News
Don’t Turn Your Sales Team Loose Without a Strategy
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 19 Jul 2017
- News
Is Gwyneth Paltrow’s pseudoscience winning?
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 01 Dec 2016
- News
In My Humble Opinion: Chip Brewer (MBA 1991)
that millennials aren’t playing as much golf as previous generations, but it’s a discretionary and aspirational sport. If you segment that group based on income, the interest equals out.” Say “fore” in Hindi: “The View Details
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Julia Hanna
- 20 Jan 2023
- News
Free Spirits
year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa...
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- 01 Sep 2014
- News
Afghanistan’s Hope and Light
responsible for a jump in their pay. In fact, the new system had simply cut out the middlemen, who once took what they saw as their rightful piece of the pie. Related Content: Case: Roshan: Light at the End of the Tunnel in Afghanistan Article: View Details
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Julia Hanna
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our...
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- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
comment on, and summarize advice and insight on dealing with Vladimir Putin offered by former Secretaries of State Colin Powell, Condoleezza Rice, Hillary Clinton, John Kerry, and Rex Tillerson. This presentation is based on video View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
worries about losing focus on the hospitality business. The other side of that: If those pilots prove successful, they could open up a new core business. And with the market getting crowded—with heavies like Samsung and Philips making...
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Dan Morrell
- 12 Jul 2019
- News
The Power of Entrepreneurship
everything. When you go to the slums of Mexico, they don't have that privilege. And it's a complete market failure. So it is two parts: It's access to better products and services in the emerging middle class and entrepreneurship as a...
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Finance
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by...
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- 01 Apr 1998
- News
Snapshot: Gary DiCamillo, Polaroid's CEO
DiCamillo notes, will be transposing some of the company's formidable technological know-how to the newer segments of the market and offering digital products that fit the user-friendly Polaroid tradition....
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Nancy O. Perry
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the...
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- 01 Feb 1999
- News
HBS Alumni Association Board of Directors: President's Report
through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a...
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- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking...
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- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service. The company purchases...
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Marguerite Rigoglioso
- 01 Mar 2011
- News
Making Their Way
could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven market economics...
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- 01 Mar 2013
- News
A Healthy Profit
(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty and poor health. Says HSPH professor and Antares cofounder David Bloom, an...
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