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- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets...
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- 01 Jun 2017
- News
Life in Lockdown
leads a team?” By 8:30 Thursday morning, Foalea is ready. Today, she will shepherd the Startup Lockdown team through 12 to 14 intense hours of brainstorming, market research, and prototype building to test the business idea she settled on...
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- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously...
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- 01 Jun 2014
- News
Screen Saver
Born in Cuba and raised in Puerto Rico, Gerardo "Gerry" Lopez fondly recalls the first movie he saw in the United States, in 1977: Star Wars. "Wow, the special effects and flying through space—it was great!" says Lopez (MBA 1984), summarizing his View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the...
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- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the View Details
- 01 Feb 2002
- News
Redefining Success: Women & Work.
accessible by public transportation (a reaction to having traveled five days a week for years). Since the birth of her second child, Camargo has expanded Case to help other women who are seeking part-time work. "There was no question in...
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- 01 Dec 1999
- News
Covering the Issues
modern life." As computer technology emerged in the 1950s, initial reactions in the Bulletin were mixed. "One of the most dramatic developments in the business world is the growth of automatic data processing," wrote a faculty member in...
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- 01 Jun 2009
- News
Dispatches from the Global Classroom
eat some grasshoppers, ensuring (according to local lore) that they’ll return to Oaxaca one day. Day 3: Oaxaca Site Visits MI CASA ES SU CASA: On site visits, student groups focus on different tracks (housing, water, retail), gathering information from local residents...
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- 10 Mar 2017
- News
The Business of Lego Batman
big movies with Warner Bros and I'm making middle market movies with Netflix, because people now are able to get what they want when they want it, which wasn't the case when I first started the business. Hanna: Can you tell me about your...
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- 01 Dec 2016
- News
Alumni Books of 2016
goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
We cannot have quotas here.” LEWIS: Dean Baker said, “We’d love to have more African American students. We just aren’t doing a very good job of finding people who are interested.” Our immediate reaction was, we can solve that problem. We...
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