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All HBS Web
(674)
- News (71)
- Research (512)
- Events (3)
- Multimedia (3)
- Faculty Publications (309)
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- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 15 Dec 2015
- News
Don’t Turn Your Sales Team Loose Without a Strategy
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 19 Jul 2017
- News
Is Gwyneth Paltrow’s pseudoscience winning?
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 01 Dec 2016
- News
In My Humble Opinion: Chip Brewer (MBA 1991)
that millennials aren’t playing as much golf as previous generations, but it’s a discretionary and aspirational sport. If you segment that group based on income, the interest equals out.” Say “fore” in Hindi: “The View Details
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Julia Hanna
- 20 Jan 2023
- News
Free Spirits
year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our...
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- 01 Dec 2017
- News
Yoga Inc.
consumption ritual around yoga offers opportunities and points of differentiation, whether it’s through classes, accessories, or amenities. Then there’s the question of price points and market segments: “Finding the right consumer View Details
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Deborah Halber
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write...
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- 15 Aug 2017
- News
The Category Kingmaker
Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of...
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- 01 Mar 2017
- News
Case Study: Moment in the Sun
worries about losing focus on the hospitality business. The other side of that: If those pilots prove successful, they could open up a new core business. And with the market getting crowded—with heavies like Samsung and Philips making...
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Dan Morrell
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender...
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- 12 Jul 2019
- News
The Power of Entrepreneurship
everything. When you go to the slums of Mexico, they don't have that privilege. And it's a complete market failure. So it is two parts: It's access to better products and services in the emerging middle class and entrepreneurship as a...
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Finance
- 01 Oct 1997
- News
Terence P. Stewart
these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment...
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Garry Emmons
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by...
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- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come full circle. A specialist in View Details
- 01 Apr 1998
- News
Snapshot: Gary DiCamillo, Polaroid's CEO
DiCamillo notes, will be transposing some of the company's formidable technological know-how to the newer segments of the market and offering digital products that fit the user-friendly Polaroid tradition....
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Nancy O. Perry
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the...
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- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth View Details