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All HBS Web
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- News (97)
- Research (731)
- Events (3)
- Multimedia (2)
- Faculty Publications (479)
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- 01 Aug 1998
- News
High Honors
five years the channel lost money, but Batten stuck with it, ultimately convincing cable providers and advertisers that it was a viable service. Today, The Weather Channel reaches over 70 million subscribers...
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- 01 Sep 2006
- News
Faculty Books
effective management of information services activities and highlights the areas of greatest potential application of the technology. Global Marketing Management by John A. Quelch and Christopher A. Bartlett (South-Western Publishing...
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- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home...
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- 01 Sep 2018
- News
Case Study: A Good Fit
vendor agreement with a compelling business model, I suspect the superior path is the new opportunity. —J.W. Penland (MBA 1996) Definitely branch out beyond wellness, which is full of hype and competitors. Preferably go with a few apps that might tap into the same...
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Jen McFarland Flint
- 13 Jan 2021
- News
Stress Test
the manufacturer to each individual, Kelley says. “They need to be sure 100 percent of the vaccines are administered to the community in the right way.” —April White The COVID-19 vaccines currently on the market went from concept to...
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- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
valuable and transformative." Also last September, Acxiom unveiled its beta Audience Operating System, which allows marketers to connect traditionally disconnected data across all channels — online, offline,...
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- 01 Dec 1998
- News
HBS Alumni Association Board of Directors: President's Report
hear from administrators and faculty about current School initiatives as well as to work in committees on issues that are relevant to alumni connectedness. This year, the Board has identified three specific areas for committee work. View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino (MBA 1988) You may want to View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
support and market their film,” says Simon, senior director of marketing at Hain Celestial, a leading natural and organic food company based in New York and maker of Terra Chips, a brand of unique vegetable...
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- 01 Sep 2014
- News
All For One
course before leaving for California in the morning, she arrives carrying a pile of books and papers. She’s considered one of the School’s preeminent management “gurus,” a title that has inevitably attached itself to her ability to View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States...
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- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven View Details
- 05 Apr 2016
- News
A Business Plan with Spice
saffron fields of Afghanistan as cofounders of Rumi Spice, a company which imports one of the world’s most expensive foodstuffs and markets it to top chefs. “Connecting Afghan farmers to the international marketplace is something that's...
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- 01 Jun 2022
- News
Eyes in the Skies
Image courtesy BlackSky There was a time not too long ago, says Amy Minnick (MBA 2000), when only governments and the military had the hardware and human resources necessary to acquire and interpret satellite imagery. But times have changed: BlackSky, the geospatial...
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Alexander Gelfand
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of...
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- 01 Apr 1997
- News
Facing the Music
switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details
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Marguerite Rigoglioso
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should be making. His theory was that...
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- 01 Mar 2008
- News
Innovation, Inc.
remarks. “But if you mention a folding bicycle, most people conjure up an image of a small-wheeled, oddly shaped vehicle that they wouldn’t categorize as a ‘real’ bicycle. The challenge is to change the beliefs and behaviors of both consumers and the distribution View Details