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All HBS Web
(1,252)
- News (181)
- Research (846)
- Events (2)
- Multimedia (2)
- Faculty Publications (374)
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- 01 Dec 2016
- News
Vive la Madeleine!
executive with 25 years of experience, Viana (PGL 4, 2001) was tired of implementing strategies focused on short-term profit. He had been looking for a small technology company to purchase and run on his own terms. Curiosity had brought...
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- 02 Oct 2015
- News
The ‘F’ Word
(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management had decided that we would implement a “trial size” promotion...
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Walt Disney Studios
- 01 Jun 1996
- News
Keepers of the Flame
world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier...
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Garry Emmons
- 01 Dec 1999
- News
Covering the Issues
insistence on this point . . . accounts for much of our trouble with American society today." Articles on the social and ethical aspects of cases in the marketing curriculum and the results of a poll of business leaders' views on...
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- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
government before discussing the country’s founding economic and political principles, as espoused by Adam Smith’s The Wealth of Nations and enshrined in the Declaration of Independence. He goes on to explore the basic principles of the free View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
that related to risk. Here’s a bunch of people giving money at 50 percent to projects that really should only be charged 10 percent. Well, if markets work correctly, after a little while people will come rushing in, bidding up the price...
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Jeffrey L. Cruikshank (PMD 51, 1986)