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- 17 Jun 2016
- News
Companies Need to Start Marketing Safety to Customers
- 14 Feb 2013
- News
Warren Buffett just put a lotta ketchup in his cupboard
- 07 Feb 2014
- News
Let the Games Begin
- 09 Nov 2023
- News
From the Brink
payments to its pension fund and drawn down all the fund’s cash until there was nothing left but a $50 billion unfunded liability. Capital markets had deemed the island an unacceptable risk. “They had lost access to traditional capital,...
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Ralph Ranalli
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He envisioned himself leading a big,...
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April White
- 22 Sep 2022
- News
The Beauty Guide
Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want...
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Maureen Harmon
- 01 Oct 1998
- News
Dinh Thi Hoa: Up from the Ashes of War
Dinh Thi Hoa (MBA '92) was a young girl when relatives and friends who feared for her safety spirited her out of Hanoi in the summer of 1972 to escape the fury of U.S. bombing attacks against North Vietnam. She still remembers returning...
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Dun Gifford, Jr. (MBA 1992)
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
carbon can be transmuted into a valuable commodity at scale. On the Brink of Utopia is a hopeful and visionary book that reimagines the roles of innovators, citizens, governments, and financial markets to foster innovation leaps that...
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- 01 Dec 2022
- News
My First Job
Edited by Jen McFarland Flint; illustrations by Ross MacDonald Here’s the humbling truth: no matter how high your career soars, how many awards you win or companies you sell or differences you make in this world, everyone has to start somewhere. And in those first...
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- 22 Feb 2022
- News
New Urban Order
the vehicle, and up to 1,000 meters ahead, in order to drive those long stretches of highway safely, saving the human drivers for shorter distance pickups and deliveries in cities and towns. The company had 70 trucks on the road throughout 2021, with View Details
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Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by;
energy;
environment;
sustainability;
entrepreneurship;
Transit and Ground Passenger Transportation;
Transportation;
Water, Sewage and Supply Systems;
Utilities;
Construction of Buildings;
Construction;
Waste Management and Remediation Services;
Corporate Services
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for...
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- 01 Sep 2010
- News
Head Games
Sports Marketing Lifetime Award from the American Marketing Association. I recently asked Greyser what he thinks of the concussion issue. “I believe current concerns are less likely to lead to a massive...
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- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
were to decide you’re comfortable sharing data with US government authorities, how comfortable are you sharing the data with the government in China? That’s a huge market for you. How can you say yes to the United States and no to China?...
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- 06 Jan 2012
- News
Where Are They Now?
the HBS Club of India—over the top. “We identified a significant global market and focused on an unmet but essential need, as health care is not optional,” says Mahesh, who got a very personal perspective on India’s deep deficit of...
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- 01 Sep 2008
- News
Negative Ad Power
politics, rarely appear in consumer marketing campaigns. To be sure, marketers of breath mints and antidandruff shampoos play on social anxieties; Volvo raises automotive View Details
- 17 Sep 2020
- News
HBS Goes Back To School
community,” says Andrew Falzone, director of campus and food services. AUGUST 6 This chronicle of the HBS’s Re-entry Pilot Day by Marketing and Communications writer Shona Simkin offers an inside look at how the School has instituted...
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- 24 Apr 2014
- News
Meeting an essential health care need in India
increasing capacity (more beds in less space) without compromising revenue or the care, comfort, and safety of patients. Since 2010, when Sundaram won the first annual HBS Alumni New Venture Contest, the company has grown from a staff of...
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- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a...
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- 01 Dec 2016
- News
Case Study: Sweat the Technique
including NFL and NHL teams. Use cases also include military and elder care markets. All told, Unger estimates peak revenues to reach about $375 million. Nix is still in the midst of product development, but it expects to set the market...
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Dan Morrell
- 01 Sep 2010
- News
Faculty Books
Schoar (University of Chicago Press) This compilation of articles explains how a country’s institutional differences and cultural considerations affect the role that entrepreneurs play in its economy. The contributors consider how environmental factors of individual...
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