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- Faculty Publications (116)
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- 01 Jun 2010
- News
Alumni Books
how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in market demand, government policy,...
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- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
classmates for two years built poise, which is incredibly important when you’re constantly in front of customers, retailers, investors, or even the Sharks! Wiegele: “We also took a digital marketing strategy and e-commerce class...
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- 11 Mar 2020
- News
Making It Rain
weather services. “This market is not very innovative, and it’s one of the last industries where governments still lead the technology,” Elkabetz says. Most of the industry relies on data from three public sources: staffed weather...
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Lisa Scanlon Mogolov
- 01 Sep 2010
- News
Head Games
Sports Marketing Lifetime Award from the American Marketing Association. I recently asked Greyser what he thinks of the concussion issue. “I believe current concerns are less likely to lead to a massive...
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- 01 Sep 2013
- News
Who Are We?
specialty grocers. The farm also has a booth at the weekly farmer's market in Charlottesville. "This obviously differs a great deal from my tech career," Whiteside says. "Technology pursues an ever-larger and more integrated global...
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- 01 Sep 2006
- News
Faculty Books
consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing — Trumbull...
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- 02 Sep 2018
- News
Havana Rising
arrive at the hotel’s Habana Vieja (“Old Havana”) location to ensure that guests of the high-end hotel can enjoy the luxury of a morning shower. The Kempinski, says Benedetti, is not connected to the city’s water system—unable to rely on either its View Details
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Dan Morrell; photographed by Eve North
- 01 Sep 2008
- News
Negative Ad Power
politics, rarely appear in consumer marketing campaigns. To be sure, marketers of breath mints and antidandruff shampoos play on social anxieties; Volvo raises automotive View Details
- 06 Dec 2021
- News
Rescue & Recovery
like Cisco, Microsoft, and Airbnb to scale their impact. Since its programs are driven by local needs across 40 geographies, they run the gamut, from agriculture and financial inclusion to food security, market development, policy, and...
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- 01 Jun 2018
- News
The Long Run
arm that would later be published in the local paper. (A journalism major at the University of Georgia, Langford won two years’ free tuition for an editorial he penned on the value of free markets.) While his work—first as an international View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a...
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- 01 Sep 2010
- News
Faculty Books
Schoar (University of Chicago Press) This compilation of articles explains how a country’s institutional differences and cultural considerations affect the role that entrepreneurs play in its economy. The contributors consider how environmental factors of individual...
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- 05 Feb 2019
- News
Protecting the Power Grid
running the market research firm Geosegment Systems Corporation, which he founded in 1991. In addition to its advocacy before the NRC, Popik’s group has become a regular at the Federal Energy Regulatory Commission (FERC), the obscure...
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- 01 Apr 1998
- News
Microfinance's Big Payoff: Michael Chu and ACCION International
its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night...
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- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
Gifts to the HBS Fund support a wide range of people and programs like this. Professor Mike Toffel lays out the scenario: JUUL is the e-cigarette market leader—its revenue grew from $200 million to $1 billion between 2017 and 2018. But...
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- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
Street, raising the specter of a credit market collapse that would cripple the economy. “It is an anxious time. It is probably even a dangerous time. It is a historic time. And it is a time that we’re going to be teaching about in our...
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- 20 Jul 2017
- News
Pushing the Next Generation Forward
investing, and I wanted to explore those from an academic perspective,” Owusu-Kesse recalls. Looking back at his three years in graduate school, he notes, “Surprisingly, one of the business courses that helps me the most in what I do today was Professor [Anita]...
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Deborah Blagg
- 01 Sep 2020
- News
Building a Strong and Prosperous Society
government is. We need that $2 trillion stimulus package, but we also need, and do not have, a viable safety net. A strong democratically elected, transparent, and responsive government is vital to free-market capitalism because it not...
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- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
doctors and hospitals.” “No provider has all of your records,” says Bushkin, adding that a study published in the Journal of Patient Safety found that 440,000 Americans die annually as the result of medical errors. “Someone who is a...
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- 01 Jan 2004
- News
Barbara Hackman Franklin, MBA 1964
years. "President Bush felt strongly about normalizing relations with China and opening that market to American business," says Franklin. "My mission to Beijing to reconvene the Joint Commission was a win-win situation. The sanction was...
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