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Show Results For
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All HBS Web
(457)
- People (3)
- News (91)
- Research (221)
- Events (1)
- Multimedia (3)
- Faculty Publications (117)
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- 01 Sep 2003
- News
Patrick Moreton
An expert on competition in telecommunications and new technologies, Patrick S. Moreton (MBA ’91) takes the long view. Despite congressional efforts to tighten controls over media ownership and the current public outcry against View Details
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
identities, so there’s a fractured sense of self out there. And the moral bar has lowered. We no longer trust the media to be a fair watchdog, nor our elected officials to act with integrity. Detecting deception is not a parlor trick;...
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Julia Hanna
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to social View Details
- 01 Apr 2000
- News
Getting the Message
advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to...
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Susan Young
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could...
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- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
by producing regional and local events, conducting research, and creating media content that raises the visibility of Hispanic Americans across industries. Edelman, who previously led successful marketing...
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Margie Kelley
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the View Details
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Julia Hanna
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
retail onto the social media platform.” Gaglani: “We are on a mission to educate the world’s health professionals. There are clinician shortages across the professions and globe, from primary care physicians in West Virginia to frontline...
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- 01 Jun 2011
- News
Mr. Start-Up
online travel guide business, he joined the Internet search giant as director of product management. He was the driving force behind the February 2011 launch of Social Search, which incorporates content shared or created on social View Details
- 01 Jun 2014
- News
Screen Saver
comfort and privacy of your own home, and enjoy. And that's just the start, as the "anywhere, anytime" push to view movies and other content on mobile devices continues to grow. According to one Cisco report, smartphone video viewing will...
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- 13 May 2014
- News
Inside Africa
reason Americans view Africa as a land of misfortune is that all they hear about in the media is African misfortune. To counter this simplistic picture, Africa.com offers curated articles showing the everyday things that make up much of...
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Constantine von Hoffman
- 01 Feb 1998
- News
Running Up the Score
television have always been mutually beneficial - sports provide television with a source of programming and content and a way of attracting viewers for other, nonsports program offerings. And for the four principal sports leagues, the...
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Garry Emmons
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television...
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Susan Young
- 01 Jun 1996
- News
Class Acts
in college." Kapoor puts his time-management skills to the test by playing a leadership role in a host of other HBS activities as well. Interested in the convergence of the various media, in 1995 he spearheaded the formation of an organization known as New View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have changed the way we understand...
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- 01 Apr 1997
- News
Facing the Music
record in the media - otherwise known as "pull." "The approach you use depends on whether or not you have what you sense is a 'radio-friendly' hit," says Boberg. "If you do, you take it to radio. If it's an album that has overall power...
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Marguerite Rigoglioso
- 01 Sep 2009
- News
E Ink’s Wild Ride
with the father of an MIT professor named Joe Jacobson, who was working on something at the MIT Media Lab that might fit the bill. What Wilcox saw when he followed up on Rayport’s lead — a thumb-sized patch of electronic ink smeared on a...
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- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
pitching. Her 2014 paper on the topic produced headlines: Investors prefer attractive men. Even when the content of the pitches—as observed both in lab experiments and in the field—was the same, attractive men were significantly more...
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April White
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
newspapers rush to post so much of their hard-won content when they survived on newsstand and subscription dollars? Did they really think the dog was going to give back that bone? “The quid pro quo of payment for services rendered...
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- 01 Sep 2013
- News
Who Are We?
SOCIAL MEDIA James Kondo Managing Director, East Asia, Twitter M. James Kondo 103 alumni work in social media 41 at Facebook 31 at LinkedIn 7 at Twitter High Tech: 135 at Google 104 at Microsoft 23 at Apple...
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