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- 22 Feb 2022
- News
Launch Codes
Pak (MBA 2015) founding member and CMO at Blueland; Alumni track winner, 2019 Forget the Past Sebastian Monroy (MBA 2018) and I launched Zubale as a marketplace to connect independent contractors to consumer goods companies in need of View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
fund sector, today is undergoing substantial transformation, thanks to the Internet's growing reach. Unlike other areas of Internet commerce, such as online bookstores, where the cost of merchandise is roughly equivalent to in-store...
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Garry Emmons
- 01 Feb 1998
- News
Running Up the Score
the league's teams, players, and licensed merchandise are all in great demand. In many ways, the challenge for us is to avoid getting swept up in the fever and to develop at a deliberate, sensible pace." "Important revenues are also...
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Garry Emmons
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
Harvard Business School. In an effort to ensure parity and competitiveness among all its teams—and thereby stoke fan interest—the NFL literally shares the wealth: Some 60 percent of its nationally generated television and merchandising...
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- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge...
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