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All HBS Web
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- People (3)
- News (116)
- Research (283)
- Events (1)
- Multimedia (2)
- Faculty Publications (69)
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- 01 Apr 1999
- News
A Vibrant Brand
such as the Society of Publication Designers, it has been nominated for five National Magazine Awards. In fact, two of Vibe's recent accomplishments have put the enterprise in the company of Rolling Stone. With the 1997 acquisition of...
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Susan Young
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also tapped to work on a PepsiCo...
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April White
- 29 Mar 2012
- News
Trayvon Martin & Skittles: When brands lose control of their image
- 12 Jun 2014
- News
Sales Strategy: Stay Cool, Cute and Exclusive
- 04 Jan 2016
- News
What Podcasts Do Professors Listen To?
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 11 Oct 2023
- News
Soldier On
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in...
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- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
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Susan Young
- 22 Feb 2022
- News
Breaking News
(PhDOB 2019) has studied the issues facing local papers from multiple angles. Now, as cofounder and CEO of the National Trust for Local News, she has developed a first-of-its-kind model to preserve local news as a public good. The premise...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely...
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- 01 Dec 2022
- News
Full Court Press
On May 28, 2022, the Basketball Africa League (BAL) held the championship game of its second season, pitting the club team Petro de Luanda, from Angola, against US Monastir, from Tunisia. Traffic snarls outside the stadium, congestion tightened by temporary road...
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Dan Morrell
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As...
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- 26 Feb 2020
- News
Phoenix Rising
property might fetch 20 percent more now, he adds. Like many other sectors in Greece, commercial real estate is on the rebound. It’s a direct response to the July 2019 national election in which Kyriakos Mitsotakis (MBA 1995) of the...
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Jen McFarland Flint
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s...
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Julia Hanna
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a...
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- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers...
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- 01 Jun 2018
- News
Disrupting India’s Dental Market
incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It was a business where a View Details
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Sasha Issenberg