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- 01 Dec 2011
- News
Knowing the Score
campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow...
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- 23 Jan 2024
- News
A Wide Net
Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup...
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April White
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
Autonomy in and of itself is a reward.” Unlock TikTok Imagine generating $1.7 billion in sales in a 12-hour live stream. That record-setting feat, achieved on the Chinese platform Taobao, belongs to Austin Jiaqi Li, an online influencer with an estimated View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 01 Aug 1998
- News
High Honors
has also helped build scores of homes for low-income families across the country. Recognizing Fudge's many accomplishments, the HBS Network of Women Alumnae honored her last November with its own Alumna Achievement Award. Ellen R. Marram...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
customers, investors, and communities a voice and a place at the table when corporate leaders address the climate issues their organizations face. This has manifested in over $30 trillion in investment product under the ESG “label,” numerous commitments to meeting...
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- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
Clubs News Clubs News Southern California Holiday Gala Will Boost Scholarship Fund After a brief hiatus due to the pandemic, the HBS Association of Southern California (HBSASC) is once again hosting its annual Holiday Benefit Gala on December 9 to support the HBSASC...
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Margie Kelley
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
cooperate. That year was among the rainiest on record, flooding more than 2 million hectares in northern Nigeria. Yet that December, Mustapha harvested 4.6 metric tons of maize, about triple his annual average. After saving some for his family and selling the rest, he...
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- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press)...
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- 02 Oct 2012
- News
Green Pioneer
from several different Harvard departments, as well as public officials and engineering firms. The criteria are: quality of life, leadership, resources allocation, natural world, and climate and risk. It’s a rare project that can score...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to...
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- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and View Details
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Garry Emmons
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
impact?” “One of our big projects was to enable people in California to get food assistance from their mobile phone. To promote that, we started running Google AdWord campaigns. We’ve found that for every $10 that we spend, we can get...
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- 01 Mar 2015
- News
A Boomtown's Echo
George is the finance director for the Post Carbon Institute, a California think tank dedicated to promoting sustainable energy that recently examined the Bakken in its report Drilling Deeper: A Reality Check on U.S. Government Forecasts...
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- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
practices that promote diversity, equity, and inclusion in our work and in our communications; it is also reviewing the current practices of projects, board composition, volunteer profile, and awards and making recommendations to...
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Margie Kelley
- 15 Jun 2021
- News
Case Study: Inside Story
cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is...
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- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and...
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- 01 Mar 2006
- News
The Producers
“lottery tickets,” as one alum puts it. (A producer working for one of the big studios has a more stable existence, receiving an up-front fee and offer of net profits, although these are rarely realized.) Diane Nabatoff (MBA 1982) has her...
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- 01 Oct 2000
- News
Laura Scher of Working Assets
become effective activists and philanthropists through their everyday activities, at little or no cost to them," explains the friendly and low-key Scher, seated in an office whose walls are lined with posters and photos from scores of...
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Marguerite Rigoglioso