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- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
no one is unemployable. Dan Morrell: Frida, your company pymetrics employs a series of neuroscience tests that help determine personal traits and characteristics. I assume that you took these tests early on in the development of the...
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- 17 Dec 2014
- News
Neuroscience Marketing: Is the Product Worth the Price?
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am...
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- 05 Aug 2016
- News
Accelerating Change on Medicine’s Final Frontier
Photography by Susan Young “If you’re a brain geek, this is the best time in history to be alive,” says Jordan Amadio (MD/MBA 2010), founder and managing partner of NeuroLaunch, the world’s first neuroscience startup accelerator. “We’re...
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Robert S. Benchley
- 01 Jun 2012
- News
Noted & Quoted
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012) “Sex sells, and it has since the dawn of time neuroscience just...
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- 01 Feb 2002
- News
Driven
ranging from neuroscience to political science and paleontology to economics. In the first of the book's four sections, Lawrence and Nohria consider the evolution of the human mind, including the "Great Leap" in intellectual development...
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- 21 Sep 2016
- News
Accelerating Change on Medicine’s Final Frontier
neuroscience entrepreneurs capture the value around their ideas,” Amadio says. “I believe very strongly that we’re starting a movement. Neuroscience is medicine’s final frontier, and the 21st century will be...
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- 15 Apr 2014
- News
Bertarelli Foundation Gift Names Deans' Health & Life Sciences Challenge Prize
scientific teamwork, the foundation gave $6 million to expand the Bertarelli Program in Translational Neuroscience and Neuroengineering at HMS and EPFL. A second gift of $3 million established the Bertarelli Catalyst Fund for the Dean of...
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- 01 Dec 1996
- News
Organizations and Markets: A Challenging View of the World
psychology, and neuroscience are integrated and applied to problems in human resource management, labor economics, organizational behavior, finance, governance, and corporate control. Jensen taught the first version of the course at HBS...
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Susan Young
- 22 Feb 2022
- News
The Well-Healed Athlete
neuroscience research and social justice and economic inequality initiatives, among other areas. To establish the Alliance’s research agenda, Wu Tsai began meeting with leading experts in a variety of disciplines in the fall of 2019....
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- 06 Dec 2021
- News
Vision: Sound Science
threads in Simons’s career. He grew up in a musical family, studied piano and trumpet, and chose a joint music and neuroscience major at Harvard College to investigate the physiologic basis of music therapy. “That turned out to be a space...
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Deb Blagg
- 15 Jun 2021
- News
June 2021 Books and Podcasts
cutting-edge research, this book illustrates how to identify and overcome the barriers that regularly stand in the way of change. Build Better Brains: A Leader’s Guide to the World of Neuroscience By Martina Muttke (AMP 179, 2010)...
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- 01 Jun 2017
- News
Better Hiring Through Brain Science
in neuroscience research experiments—with former research colleague Julie Yoo to assess cognitive and emotional traits. The games didn’t ask personal questions, they measured responses, providing objectivity in a way that the traditional...
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Dan Morrell
- 01 Dec 2012
- News
Alumni Book Briefs
process large amounts of data. But how can the strengths of each be combined for maximum benefit? Citing the latest neuroscience and his research with experts in mind-machine combination, Prensky shows how smart people are learning to...
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- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
skills students need to be entrepreneurial leaders over the next decade and examines five emerging technologies—ubiquitous networks, artificial intelligence (AI) and deep learning algorithms, neuroscience and the human operating system,...
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Jennifer Gillespie
- 06 Dec 2018
- News
Source Code
something else—my passion’s in neuroscience and brain theory,” he told her. “The objective was—as soon as he could—to get back to working on the brain, and I had to buy into that to be his CEO,” says Dubinsky. Numenta is the fulfillment...
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