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Show Results For
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All HBS Web
(12,887)
- People (32)
- News (2,386)
- Research (7,949)
- Events (66)
- Multimedia (102)
- Faculty Publications (5,518)
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- 22 Jun 2017
- News
ShotSpotter: A Gunfire Detection Business Looks for a New Market
- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 22 Nov 2018
- News
WhatsApp Names New India Head to Grow its Biggest Market
- 27 Feb 2019
- News
The Hidden Cost of a Product Recall
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 31 Mar 2016
- News
Products to Platforms: Making the Leap
- 22 Aug 2016
- News
A Refresher on Marketing Myopia
- 25 Oct 2013
- News
The Benefits of a Productive Cocoon
- 01 Jun 1996
- News
Reinventing Marketing
Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on View Details
- 01 Apr 2000
- News
Marketing Muscle
Edwards's role in making Yahoo! one of the most recognized names in the Internet economy taught the industry a lesson in the importance of brand-name recognition. Shunned no longer, marketers are "the new...
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- 02 Aug 2010
- News
Modern Indian Art: The Birth of a Market
- 23 Mar 2020
- News
Product Disasters Can Be Fertile Ground for Innovation
- 25 Aug 2022
- News
Open Market
Gretchen Howard (MBA 2002) came to HBS in part because she had a story in her mind about how her career would start: It was 2000, the apex of the dotcom bubble. She would move to Boston, study business, partner with a technologist from MIT, and build a transformative...
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- 16 Sep 2015
- News
How Smart, Connected Products Are Transforming Companies
- 13 Apr 2017
- News
Hiding Products From Customers May Ultimately Boost Sales
- 07 Nov 2014
- News