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- Research (122)
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- Faculty Publications (81)
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- 01 Sep 2018
- News
The True Value of a Tweet
So instead of using it to persuade and project your message onto people, Twitter can be a tool to learn about your customers, as another way to get information about what they’re thinking. SG: And also new product ideas: Are people talking about competitive products...
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Jen McFarland Flint
- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
ambitious efforts to institute new wood sustainability initiatives, and strategize about how Nike could use the World Cup to showcase its commitment to corporate responsibility. Toffel knows that today’s students can make a difference,...
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April White
- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
to report their economic, environmental, and social conduct. Notes Massie, GRI's founding chair, “In addition to governmental mechanisms, we need the GRI framework to keep globalization on a positive track. More than 110 global companies, from View Details
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
longitudinal cases, where single companies like Nike and General Electric are followed over several decades. This allows students to see how the issues facing the company have evolved over 30 or 40 years, and understand how past decisions...
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Margie Kelley
- 14 Mar 2019
- News
The Merchant of Osaka
situations. She had participated in negotiations with tough-as-nails CEOs and landed major clients like Nike and Coca-Cola. “But when the doctor threw the chart at me, I was about to cry,” she says. She grew up in Osaka, a merchant city,...
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Health, Social Assistance