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- Research (349)
- Events (3)
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- 16 Mar 2010
- News
Towards a Bill of Rights for Online Advertisers
- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 24 May 2013
- News
Four Lean Advertising Campaigns That Went Viral
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the View Details
- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with View Details
- 11 May 2018
- News
Online Ad Targeting Does Work—As Long As It's Not Creepy
- 02 Apr 2012
- News
R.I., US agencies split $500m in Google revenues
- 17 Jun 2011
- News
Google Admeld Deal to Get Justice Review as FTC Builds Probe
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Dec 2023
- News
Thinking Ahead
Autonomy in and of itself is a reward.” Unlock TikTok Imagine generating $1.7 billion in sales in a 12-hour live stream. That record-setting feat, achieved on the Chinese platform Taobao, belongs to Austin Jiaqi Li, an online influencer...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
no databases, no advertising or online marketplace—the business would be a relic, stuck in a bygone era. In a few years’ time, a company without a climate change strategy will be viewed the same way. Like...
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention....
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- 01 Apr 2000
- News
Getting the Message
in the first phase of online advertising will only accelerate in the future. A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell (MBA '68),...
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Susan Young
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
predicted the demise of books with the advent of e-readers, but people are still buying printed books. Print isn’t going to disappear in the near future. + ONLINE web-only content Why didn’t newspaper groups innovate more rapidly in the...
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- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide about soaring incidents of...
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- 06 Dec 2021
- News
What's the Word?
Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from...
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