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- Research (349)
- Events (3)
- Multimedia (3)
- Faculty Publications (137)
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- 01 Jun 2018
- News
Disrupting India’s Dental Market
ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions...
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Sasha Issenberg
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look...
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- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
create informed, online test prep through Khan Academy. Free, accessible coaching, Khan reasons, will help “level the playing field”—giving every student, everywhere access to elite-level SAT coaching. J.R. Simplot’s White Russet is...
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- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our...
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- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
speaking with a worker at the BulkWhiz warehouse. Amira Rashad (MBA 1998) Amira Rashad (MBA 1998) Rashad: I am Amira Rashad. I am founder and CEO of BulkWhiz, an online bulk grocery platform based out of Dubai in the UAE and covering the...
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- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
ways to attract and retain readers-whether through content, design, or online updates. Yet some things remain the same. "Trusted editing is our core competence," she points out. "We still need people we trust to filter the flood of...
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- 01 Sep 2016
- News
The Taxi Wars of Jakarta
sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd...
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may read the Class Notes View Details
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Nancy O. Perry
- 01 Dec 2016
- News
Alumni Books of 2016
unprecedented rates. Diabetes rates have boomed. Online data thefts have surged. Urbanization and waste have soared. What is happening? Is it globalization? Or is something much deeper taking place, something that the world had never...
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- 01 Sep 2003
- News
These Are the Good Old Days
been introduced to the world of “blogs” — where teenagers, including her son Brendan and his friends, often keep online diaries. “But I’m not sure that the technological changes have been any more dramatic than during other 25-year...
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- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
1980), serve on the board of directors of Olatec. OCTOBER 26 In January 2020, Meredith Oppenheim (MBA 2001) launched Vitality Society, an online community serving people “60 and better” that puts her 30-year dedication to older people to...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,...
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- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London...
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Deborah Halber