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All HBS Web
(263)
- News (86)
- Research (104)
- Multimedia (1)
- Faculty Publications (38)
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- 12 Oct 2017
- News
Fighting Poverty One Neighborhood at a Time
usually hear about us by word of mouth or from press coverage of East Lake’s success,” Majors explains. Now a thriving community with desirable...
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Deborah Blagg
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,...
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Julia Hanna
- 01 Dec 2005
- News
Buy the Book
company embrace a more interactive model? Deighton isn’t so sure. “People don’t want to be fed a menu of books based on their past selections,” he says. “They favor serendipity — they want to be surprised and charmed.” That highlights the...
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- 01 Mar 2016
- News
Case Study: Paper Chase
Choi Greenthal (MBA 1991) The key to creating a category here is getting the cards into people’s hands and letting them see the value. Relying on purchases at retail value to drive word of View Details
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
about it. One of my sectionmates even knew Bill Gates! But that was then. As we push through the Aldrich doors and trudge up the stairs, it dawns on me: In 1988, our cases hadn’t made mention of “Internet,”...
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- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
Farzad Those were the searing words of my editor, as I handed him the HBS recommendation form and a stamped envelope. This was my mentor, mind you — the mensch who launched me into feature writing after...
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- 01 Sep 2003
- News
Andrea Silbert
noting that word of mouth is the organization’s best marketing tool. While the ups and downs of the economy pose a challenge, Silbert says that...
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- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
can experience adventures and activities in the mythical land of Neopia. Neopets was launched in 1999 and quickly became popular after enthusiastic users spread news of it by View Details
- 01 Apr 1998
- News
Emerging Information
IT WAS A CRITICAL demonstration that, if all went well, would likely land a big-time client for Gary Mueller, president and CEO of Internet Securities (www.securities.com), an online service designed to...
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Paul Michelman
- 24 Apr 2014
- News
One by one, connecting veterans to opportunities
Faw. Through social media and word of mouth, the service he provides has made Faw a go-to guy for veterans seeking career advice. At HBS, he fields up to 10 emails and five phone calls a week from veterans...
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- 19 Feb 2010
- News
The MBA Oath Debate
words on a piece of paper will not stop unethical behavior, where steep fines and prison have failed to do so.” Writing in BusinessWeek.com’s online debate over the oath,...
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- 01 Dec 2006
- News
Inside Intel
around this product and around the thought that Intel had been beaten at its own game. When he started talking about jettisoning memories, “I had a hard time getting the words out of my View Details
- 19 Oct 2012
- News
Past and Present
Sullivan: Fulfilling an age-old human curiosity. Photo courtesy Ancestry.com For Tim Sullivan (MBA 1991), the case method was the perfect way to learn. Sullivan, who is president and CEO of Ancestry.com—the world’s largest View Details
- 26 May 2016
- News
Thomas J. Tierney, MBA 1980
individuals and organizations around the world. Additionally its webinars, impact labs, and online insight centers support sector-wide creative problem solving. Peppered throughout any conversation with Tom Tierney are View Details
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Susan Young
- 01 Dec 2013
- News
Oscar Winners
2007) and they have just one word for you: insurance. The trio are cofounders of Oscar Health Insurance (hioscar.com), their brand-new online company—competing with more than a...
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- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of...
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- 01 Dec 2016
- News
Air Time
Input (photo courtesy of Nadine Ngouabe Dlodlo) The feature on work/life integration was the September issue’s most popular article online The feature on work/life integration was the September issue’s most...
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- 01 Dec 2012
- News
The Accidental Pioneers
other schools accepted only men. "One of the men used a mild bit of profanity, then looked at me and said, 'Oh, I'm sorry.' The professor very wisely said, 'Mrs. Wilkinson has worked at IBM. She's heard all...
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Hanna, Julia
- 11 Jul 2017
- News
The Right Thing to Do
start or for course materials, so word gets spread around that it doesn’t pay to have bad ethics,” says Larry Ackman, who expects more episodes to be made. Additionally, the episodes are available online for...
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- 24 Oct 2013
- News
Searching for a Better Society
Olivier Dumon by Robert S. Benchley "I believe in an evidence-based, data-driven, iterative product-development process." How many of us can reduce the central truths we've learned in business to a single sentence? Olivier Dumon (MBA...
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