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- People (3)
- News (93)
- Research (326)
- Events (3)
- Multimedia (5)
- Faculty Publications (174)
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- 01 Apr 2000
- News
A Place in the Sun
The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a big-ticket item, so we have to convey to the consumer the inherent...
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Julia Hanna and Garry Emmons
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
the real world. SEPTEMBER 1967: Orientation LILLIAN LINCOLN LAMBERT grew up in Powhatan County, outside Richmond, Virginia, where she attended segregated schools. “We had great teachers who often told us that you’ve got to work hard...
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- 01 Oct 2001
- News
Q&A: Orin Smith
engineering orientation into business. How do you explain Starbucks' success? In the past, coffee was treated as a commodity, with quality secondary to cost. So when we offered a terrific product in an appealing environment, with all the...
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- 01 Sep 2008
- News
The Levitt Brand
skill,” wrote Levitt, citing the railroads as one example of a business that lost its way. “They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product...
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- 01 Feb 2001
- News
Drilling Down
States. "Like the supermajors, we have to be global in our orientation — albeit on a smaller scale — and that includes how we manage our human resources. It can be a challenge to find skilled, multilingual employees who are willing to...
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- 01 Mar 2010
- News
Money Matters
Burden Hall during orientation for the January 2001 cohort. That’s where Agarwala and Varma first met. “We stayed in contact as friends over the next two years, but there was no talk of starting a business,” recalls Agarwala. He and Varma...
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- 01 Sep 2011
- News
The Spangler Effect
campus and for its south-facing orientation toward Western Avenue, a feature central to the School’s openness to the surrounding Allston community and the University’s envisioned presence on the Boston side of the Charles River. Of all...
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- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
way to be on the right side of history is to be a good-ish— rather than good—person. Good-ish people are always growing. She helps us find our “ordinary privilege,” the part of our everyday identity that we take for granted, such as race for a white person, sexual...
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- 21 Dec 2018
- News
Bridging the Gap
through college one year faster than the national average, and we know we can attribute that to the fact that they know why they’re there. They know what questions they’re trying to answer. They know how they want to orient their...
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- 01 Sep 2017
- News
City of Dreams
state-owned land that will be released for development, and the light rail will come in on the other side of those trees.” He turns and points in the heat of an April afternoon, taking in the city as it is now, orienting his vision from...
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