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- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 18 May 2010
- News
Brands and the Dark Side of Social Media
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help...
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- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I...
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- 28 Mar 2024
- News
Rooms with a View
Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t...
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- 11 Oct 2023
- News
Soldier On
if not now, then when? I was young, I'm still 33, but I realized now is the time to do this. AW: You were new to electoral politics when you came in. What was your pitch to voters? What did you tell them about this brand-new face? PJ: In...
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- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
making the HBS Club of Japan a source of inspiration and connection for alumni.” According to Tanaka, Japan ranks the lowest among developed countries in the World Economic Forum’s Gender Gap Index. “Female representation in leadership in both business and View Details
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Margie Kelley
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
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Susan Young
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and...
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April White
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- 22 Feb 2022
- News
Breaking News
like a local newsroom but are actually pumping out politically motivated material. It is also incredibly difficult to build a digital brand in this environment, and the platforms with the biggest audiences,...
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- 26 Feb 2020
- News
Phoenix Rising
unemployment that peaked at 28 percent, while more than 44 percent of the population slipped below the poverty line. And violent protests.So many years of protest, much of it fueled by anti-austerity anger and the inherent tensions from years of View Details
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Jen McFarland Flint
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
what’s going on in the world through our purchasing decisions. Our research shows that two-thirds of people, across all age groups and incomes, now buy or boycott a brand based on where it stands on the View Details
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand, not on tearing down their...
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- 01 Mar 2006
- News
Faculty Books
firm. China and Globalization The Social, Economic, and Political Transformation of Chinese Society by Douglas Guthrie (Routledge) This book is about the economic reforms sweeping across China over the last 25 years. Visiting Professor...
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- 01 Jan 2008
- News
Meg Whitman, MBA 1979
firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an...
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