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- All HBS Web (73)
- Faculty Publications (15)
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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into...
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- 01 Sep 2018
- News
Case Study: A Good Fit
(insurance, employers, health professionals, or individuals, for example) to build momentum within the channel. Exploit it as a platform instead of just an app. —Lisa Putukian (MBA 1988) With significant opportunity in two distinct...
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Jen McFarland Flint
- 01 Oct 1996
- News
Lasting Impressions
strike. Afterward, from most accounts, much of the momentum behind the protests at HBS dissipated. The Class of1971 settled down to a far more traditional second-year experience, with some notable departures: there was a heightened level...
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Deborah E. Blagg
- 01 Mar 2023
- News
Action Plan: Casting Call
Bert Berkley (MBA 1950) calls it “the dumbest thing I’ve ever done in my life.” Having served in the US Army during World War II for three-and-a-half years, he was offered (and accepted) the chance to go home one day early if he signed up for the Army Reserves. Called...
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Julia Hanna;
hobbies;
balance;
meaning;
longevity;
aging;
Paper Manufacturing;
Manufacturing
- 22 Feb 2022
- News
Case Study: Welcome Aboard
manage their assets, tenants, and leasing, the software solutions that Lerner and Holder supported offered the promise of a cutting-edge solution. The implementation process once a customer signed on, however, could be a struggle, with months of back and forth that...
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Jen McFarland Flint
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the...
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- 01 Mar 2018
- News
‘We were just doing what needed to be done’
Lewis Jr. (MBA 1969), George R. “Bob” Price (MBA 1970), and A. Leroy “Roy” Willis (MBA 1969). In commemoration of this milestone, four of AASU’s founders (Price died in 2012) reflect on their time at the School, the creation of the...
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- 01 Mar 2018
- News
Case Study: On the Record
to build capabilities that would be hard to replicate. Let’s build a plan here—not just to grow but to develop some long-term defensibility. Some record profits would be music to investors’ ears. —Jeffrey Glass (MBA 1994) Grow market share, brand awareness, and...
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April White
- 01 Dec 2013
- News
Curing Health Care
athenahealth "Patients' health information is either on paper and isolated or electronic and isolated," Bush tells the assembled crowd, his voice rising. That this little thing remains so difficult in the Internet age, often because many providers are loath to share...
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- 02 Oct 2015
- News
The ‘F’ Word
the fastest-growing competitive local exchange carrier in the world, adding 500,000 customers in 10 months, and the stock price tripled. Then we learned that 40 percent of our customers couldn’t pay their bills. The capital markets...
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Walt Disney Studios