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All HBS Web
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- News (956)
- Research (4,633)
- Events (29)
- Multimedia (16)
- Faculty Publications (3,035)
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- 19 Jul 2023
- News
How to Effectively Market Green Products
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing...
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Jen McFarland Flint
- 01 Jun 2004
- News
An Ethical Fitness Quiz for Negotiators
down to craft a deal or settle a dispute,” says Wheeler. “Your character is one thing you shouldn’t make up as you go along.” Wheeler presents three cases that test ethical negotiating behavior. The “steal deal” scenario involves an elderly couple offering their house...
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- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
Photos courtesy of Minal Mehta When did you and your cofounders come up with the idea of a Bollywood-inspired dance and fitness program? "I grew up splitting my time between swimming pools and dance studios. When I wasn't choreographing...
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- 11 Jul 2023
- News
How to Find Product-Market Fit in the Tech Industry
- 27 Feb 2019
- News
The Hidden Cost of a Product Recall
- 18 Mar 2011
- News
Social Networks Will Change Product Innovation
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 22 Aug 2016
- News
A Refresher on Marketing Myopia
- 01 Jun 1996
- News
Reinventing Marketing
becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other...
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- 25 Aug 2022
- News
Open Market
Gretchen Howard (MBA 2002) came to HBS in part because she had a story in her mind about how her career would start: It was 2000, the apex of the dotcom bubble. She would move to Boston, study business, partner with a technologist from MIT, and build a transformative...
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- 16 Sep 2015
- News
How Smart, Connected Products Are Transforming Companies
- 13 Apr 2017
- News
Hiding Products From Customers May Ultimately Boost Sales
- 15 Jun 2021
- News
Podcast: How Biosimilars Are Affecting the Drug Markets
- 20 May 2022
- News
Infant Formula Crisis Teaches Lesson about Market Concentration
- 02 Aug 2010
- News
Modern Indian Art: The Birth of a Market
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market...
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- 02 Mar 2009
- News