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Show Results For
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All HBS Web
(6,280)
- People (9)
- News (845)
- Research (4,509)
- Events (28)
- Multimedia (19)
- Faculty Publications (3,007)
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- 20 May 2022
- News
Infant Formula Crisis Teaches Lesson about Market Concentration
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market...
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- 07 Mar 2013
- News
Matterport's 3-D Scanner Faces Marketing Challenge
- 13 Nov 2019
- News
Don't Turn Your Marketing Function Over to AI Just Yet
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,...
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- 22 Oct 2019
- News
Sunday Riley Settles Complaint That It Faked Product Reviews
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers...
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- 05 Jun 2019
- News
When Customers Want to See the Human Behind the Product
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80...
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- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect...
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- 01 Jun 2008
- News
Grad’s “Claw” Goes to Market
Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a...
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Keywords:
Manufacturing
- 17 Dec 2014
- News
Neuroscience Marketing: Is the Product Worth the Price?
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly after the event. BOWER: On the...
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- 25 Feb 2015
- News
Why the Gap Between Worker Pay and Productivity Is So Problematic
- 29 Dec 2014
- News